Apply on Employer Site

Biolumina · 1 day ago

VP, Strategy Director

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$138K/yr - $191K/yr

5+ years exp

Biolumina is a marketing agency focused on the pharmaceutical sector, and they are seeking a Vice President of Strategy. The VP will drive marketing strategy by analyzing market trends and providing actionable insights to clients, while fostering collaboration across teams to uncover new business opportunities.

AdvertisingMarketing

Responsibilities

Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

Understand and assess available tools and data resources; recommend tools that would expand agency capabilities

Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change

Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results

Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation

Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans

Uphold the Company Values in all decisions and interactions

Qualification

Pharmaceutical marketingOncology experienceMarket research designStrategic deliverablesPresentation skillsCollaborationCreativityCommunication

Required

5-8 years' experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience

Experience with oncology brands

Strong presentation and moderation skills and exceptional slide deck storytelling capabilities