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Siemens Healthineers · 9 hours ago

Senior Marketing Manager, Global Tradeshows & Events Strategy

Palo Alto, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$167K/yr - $230K/yr

10+ years exp

Siemens Healthineers is a leader in medical technology, pioneering breakthroughs in healthcare. The Senior Marketing Manager will oversee the strategic development of global events and conferences, ensuring a unified customer-centric experience while maximizing sales opportunities and brand awareness.

Health CareHealth DiagnosticsMedicalMedical Device

Responsibilities

Manage from concept to execution, strategic corporate event programs including tradeshows, conferences, roadshows, and seminars

Design and implement new event experiences, strategies and tactics to maximize company exposure, generate awareness and thought leadership, and produce sales leads

Develop and drive an integrated event strategy across different business groups to coordinate all elements from defining event strategy and goals to developing event positioning, key messaging and demo materials and experiences

Establish and maintain planning standards, best practices, policies, and operating procedures in keeping with established company practices and policies

Manage multiple external vendor relationships, contract negotiations, and logistics

Manage multiple, complex timetables successfully in a collaborative and extremely fast paced environment

Define clear success metrics for each event, measure outcomes, and continuously optimize strategies

Ensure flawless execution by monitoring the planning and deliverables

Provide data-driven post-event reports, insights, and recommendations to senior management

Manage functional or department budgets and execute events within budgets

Maintain Varian’s marketing management systems as needed

Assist in creating presentations and reports for executive management and key stakeholders

Qualification

Event managementHealthcare marketingData analysisProject managementBudget managementLead management systemsCross-functional collaborationAgency managementSalesforce.comMarketoAdobe Creative SuitePowerPointSoft skills

Required

10+ years of marketing and communications experience, specializing in the events and exhibitions sector with advanced knowledge of trade show and events strategies, tactics and industry best practices

Background in healthcare marketing/ marketing communications is considered an asset

Understanding of regulatory and compliance frameworks in healthcare marketing and engagement with healthcare professionals is highly valued

Experience in managing projects that have tight deadlines, limited resources, and cross-functional dependencies (cross functional teams of 30 or more)

Professional, with grace under fire. Highly motivated and execution focused

Tactful and diplomatic - the ability to interact with all levels of the company top to bottom, including most senior company, customer, and partner management

A problem solver, able to deal with ambiguity and quick changes of direction as needed

Well-developed analytic skills, linking event plans and activities to business results and measurable outcomes

Demonstrated experience managing complex, high-profile events involving senior management

Proven experience managing, leading, driving and measuring direct and virtual teams toward common goals

Adept at working within highly matrixed, cross-functional environments

Agency and budget management experience

Knowledge of lead management systems and processes, and proven ability to leverage events marketing to advance customers through the journey

Proven track record of managing staff and agency teams to achieve measurable results

Strong project management and organizational skills with high attention to detail and the ability to prioritize tasks

Working knowledge of PowerPoint, Salesforce.com, Marketo, and Adobe Creative Suite

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability insurance

Paid parking/public transportation

Paid time off

Paid sick and safe time

Company

Siemens Healthineers

Glassdoor4.1

Siemens Healthineers is a healthcare technology company that provides diagnostic and therapeutic products and services. It is a sub-organization of Siemens.

Founded in 1847

Malvern, Pennsylvania, USA

10001+ employees