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Blackbird Labs · 2 weeks ago

Product Marketing Manager - New York, NY

New York, United States

Full-time

Onsite

Mid, Senior Level

$160K/yr - $185K/yr

4+ years exp

Blackbird Labs is a loyalty and payments platform revolutionizing the restaurant industry. The Product Marketing Manager will define and execute strategies to drive awareness, adoption, and engagement with Blackbird’s products through collaboration across various teams.

HospitalityInformation TechnologyLoyalty ProgramsWeb3

Comp. & Benefits

Responsibilities

Develop and refine audience insights & value propositions for restaurants and industry to drive engagement and adoption

Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels

Own restaurant and industry communications and lifecycle marketing, including messaging, email, and push notifications to drive retention and engagement

Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies, and resourcing collateral for excelled GTM

Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption

Qualification

Product marketing experienceData-driven marketingCross-functional collaborationConsumer-facing digital productsHospitality tech experienceEntrepreneurial mindsetRetention strategiesStorytelling skills