Publicis Communications · 2 months ago
Vice President, Account Director
Philadelphia, Pennsylvania
Full-time
Hybrid
Lead/Staff, Director/Executive
$120K/yr - $172K/yr
5+ years expPublicis Communications is a leading organization in the healthcare marketing sector, seeking a Vice President, Account Director to oversee one of their largest accounts. This role involves managing client relationships, developing brand strategies, and leading the account team to ensure financial profitability and effective service delivery.
Marketing & Advertising
Responsibilities
Own the client relationship on assigned brand
Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development
Be responsible for staffing, managing, and leading the assigned account team
Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources
Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed
Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
Advance standard methodologies in agency process
Develop staff, mentor
Approach brand from comprehensive marketing perspective. Integrate emerging technologies into client recommendations
Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients
Cultivate relationships with appropriate leaders to help maintain solid knowledge of client’s business
Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client
Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team
Spearheads the presentation to client of annual plans and significant interim programs
Be responsible for new business opportunities and driving growth on assigned brands
Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution
Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback
Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives
Proactively coordinate and integrate across all agencies at BAL’s direction, as needed
Have a solid knowledge of PH businesses, offerings, and tools
Own the client relationship on assigned brands. Effectively sell the creative product to the client
Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed
Seek opportunities to showcase agency work among current and prospective clients
Find opportunities to grow business within current accounts and into new accounts
Be and be seen as point person for senior client
Have excellent presentation skills
Demonstrate ability to adapt to various client cultures
Solve client issues and independently moderate conflicts with significant complexity and political sensitivity
Qualification
Required
Candidate must have solid HCP experience
Pharma advertising experience is required
5+ years of experience managing others
Proactive and committed. Great multitasker
Exhibits integrity and trust
Exhibits self-development
Preferred
Experience in biologics is preferred
Channel-agnostic as exhibited by experience in at least 2 functional areas: professional, consumer, digital, PR, med ed, etc
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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