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Nusenda Credit Union · 2 months ago

Digital Engagement Director

Albuquerque, NM

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Nusenda Credit Union is dedicated to excellent member service and community care. The Digital Engagement Director will manage the digital team and tools, develop marketing strategies, and optimize the digital member experience across various platforms.

Banking

Responsibilities

You'll oversee, coordinate, and assist in the daily activity of the Digital Engagement team(s) to include assignment of duties and special projects, monitoring workload and productivity, planning and prioritization, problem resolution, and develops recommendations for change or improvement

You'll be the administrator of Marketo or any Marketing Automation System, SiteImprove or any Software as a Service (SaaS), Sitefinity or any Content Management System (CMS), and any other member interactive digital tools/software and tactics, ensuring effective functionality in alignment to desired utilization

Develop and implement comprehensive digital engagement strategies including journey mapping and lead scoring across website and any SaaS, Marketing Automation Systems or other current digital or emerging platforms to drive audience growth and engagement in collaboration with VP of Digital, Advertising, and Operations

Maintain customer/member journey maps within Marketo and SiteImprove to track digital touchpoints on Nusenda website to optimize the member experience, identifying trends in data based off those interactions on the website

Maintain and optimize lead scoring model to effectively qualify new member prospects and help define, build, and implement nurture campaigns to improve conversion rates for current members

Qualification

Digital engagement strategiesMarketing Automation SystemsCustomer journey mappingSearch Engine OptimizationLead scoringContent Management SystemData analysisProblem resolutionTeam management

Required

Five to eight years of similar or related experience

Bachelor's Degree in Marketing or similar field

Experience in customer journey engagement and mapping, optimizing digital experience, customer growth and acquisition nurture strategy, identifying and maintaining KPIs, and lead scoring

Experience in Marketo or similar Marketing Automation Solution, SEO tools, SaaS, Content Management System (CMS), Local Search, Reputation Marketing and Video Management