IntePros · 16 hours ago
Digital Marketing Specialist, Social & Paid Media (Animal Health Unit)
Fiskdale, MA
Full-time
Hybrid
Mid, Senior Level
4+ years expIntePros is partnered with a global pharmaceutical services client seeking a creative and strategic Digital Marketing Specialist to lead social and paid media initiatives for their animal health unit. The role focuses on developing integrated marketing strategies, content creation, and engaging veterinary professionals to drive business growth.
ConsultingInformation TechnologyStaffing Agency
Responsibilities
Develop and execute integrated social and paid media strategies that align with business goals
Lead content creation—capturing and editing photo and video content at live events such as wet labs and trainings
Produce authentic, compelling storytelling that resonates with veterinarians and animal health professionals
Manage and grow brand audiences across Facebook, Instagram, and LinkedIn through engaging, data-driven campaigns
Bridge the gap in paid performance marketing—optimizing campaigns for engagement, reach, and ROI
Attend and document live animal health events (some may include medical procedures or cadaver work)
Capture and curate high-quality content that highlights the brand’s value to veterinarians and customers
Travel occasionally for on-site activations and content coverage
Conduct audience research and apply psychological insights to craft meaningful, relatable campaigns
Measure and report on key metrics including reach, engagement rates, and ROI across channels
Translate campaign data into actionable insights for continuous improvement
Qualification
Required
4–6 years of digital marketing experience with a focus on social and paid media strategy, content creation, and campaign analytics
Strong portfolio demonstrating growth of digital audiences and creative storytelling
Proven ability to capture, edit, and publish photo/video content tailored for each platform
Experience managing SEM/SEO, display, and retargeting campaigns a plus
Background in the animal health or veterinary industry strongly preferred
Comfortable around medical procedures and cadaver-based content
Bachelor's degree in marketing, communications, or related field (or equivalent experience)
Preferred
Experience building both personal and commercial brands on social media
Understanding of the animal health professional community, ideally with a veterinary background or empathy for veterinary audiences
Ability to show up authentically—human, creative, and community-driven
Company
IntePros
IntePros is an established, woman-owned, privately-held technology and business services consulting agency committed to building long-term relationships and helping more companies leverage the power of a more diverse workforce.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Loren Kovalcik
CEO
Company data provided by crunchbase