NEST NEW YORK · 4 months ago
Manager/ Senior Manager, Global Marketing
New York, NY, US
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $140K/yr
3+ years expNEST NEW YORK is a premium lifestyle brand known for its unique approach to fragrance. The Senior Manager, Global Marketing will be responsible for developing and executing brand strategies, managing product innovation, and leading marketing campaigns to elevate the brand in the beauty and fragrance industry.
BeautyConsumer GoodsCosmeticsLifestyle
Responsibilities
Develop and execute a comprehensive brand strategy for existing products and new launches, that aligns with the company's overall vision, values, and business objectives
Develop and execute full 360 campaigns in partnership with the Creative, Sales and Social teams
Establish the positioning, target consumer segments, messaging and key attributes
Present brand programs at retailer and vendor meetings as needed
Collaborate with cross-functional teams, including product development, sales, and operations, to ensure marketing efforts are integrated and aligned with overall business objectives
Manage the P&L, adhering or exceeding financial targets
Manage process of product conceptualization to execution in partnership with cross-functional partners
Develop innovation pipeline, working closely with Olfactive team to identify and leverage key global fragrance trends and develop products to address regional olfactive preferences
Partner with Creative on product concepts and storytelling
Oversee the stage-gate process for technical product development in partnership with the supply chain and creative teams
Develop impactful presentations to bring stories to life internally and inspire strong consumer-facing campaigns
Liaise with Operation’s program feasibility and timelines
Manage preliminary marketing forecasts, providing launch guidance and review channel needs
Liaise with the Ecommerce team to create impactful direct-to-consumer messaging and promo calendar
Collaborate closely with Trade Marketing to develop quarterly promotions, event marketing, marketing/sales material, and merchandising
Work with PR to manage product collaborations and partnerships
Develop and manage product sampling strategies
Direct development of consumer literature, mailers, catalogs, and internal training materials
Manage copy briefing and approval process for all things consumer-facing
Determine competitors to track both within the accessible luxury price tier, as well as above and below
Monitor and share competitors’ actions in terms of performance, product (positioning, texture, ingredients, packaging, and distribution channels), innovation (new lines, and new launches), and new distribution (new channels, and new geographies)
Mine internal and external data to gain consumer insights and identify new customer targets
Partner with Trade Marketing to develop product pricing strategies, ensuring commercially viable pricing for all new launches
Partner with Operations and Finance on product COGs to achieve Gross Margin targets
Analyze market and provide bi-annual price recommendations to keep pace with competitors and deliver incremental sales to the company
Establish, monitor and report on key performance metrics, including launch performance, core business sales, and ROI for marketing programs
Qualification
Required
Bachelor's degree
3-5 years' experience in the cosmetics, skincare and/or fragrance industry
Exceptional oral, written, and interpersonal communication skills
Strong analytical skills
Strong organizational and follow-up skills
Ability to work independently within a rigorous deadline schedule
Ability to function in a fast-paced, rapidly changing environment
Proficiency in Microsoft Office
Company
NEST NEW YORK
NEST New York is a designer, manufacturer, and marketer of crafted luxury home and fine fragrance and scented body care collections.
51-200 employees
H1B Sponsorship
NEST NEW YORK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Eurazeo
2022-11-07Acquired
2017-11-30Series Unknown
2012-09-24Private Equity
Leadership Team
Rhona Pearson Jacquand
CFO / COO
Recent News
2025-08-08
Company data provided by crunchbase