Mister Car Wash · 2 weeks ago
Lifecycle Marketing Manager
Tucson, AZ
Full-time
Onsite
Mid, Senior Level
4+ years expMister Car Wash is the nation's largest and fastest growing multibillion dollar car wash company, headquartered in Tucson, Arizona. They are seeking a Lifecycle Marketing Manager responsible for designing, executing, and optimizing marketing journeys to engage customers and enhance their lifetime value through data-driven communications.
AutomotiveCleanTechConsumerRetail
Responsibilities
Own and evolve Mister’s customer lifecycle marketing strategy, building and optimizing personalized journeys that nurture relationships from single-wash customers to loyal members and re-engage lapsed customers
Design and implement multi-channel programs (email, SMS, app push, in-app messaging, and kiosk) that drive acquisition, onboarding, engagement, retention, and winback
Partner cross-functionally with marketing, operations, and analytics to identify key lifecycle moments, define triggers, and align campaigns to business objectives
Stay current on lifecycle marketing, personalization, and automation trends to bring forward new ideas and innovations
Build, test, and launch campaigns directly in our customer engagement platform (e.g., Braze), owning end-to-end execution including segmentation, personalization logic, journey design, audience rules, scheduling, and QA
Manage recurring and one-time campaigns such as promotions, regional updates, service notifications, and member communications
Execute A/B and multivariate tests to optimize content, channel mix, cadence, and targeting effectiveness
Analyze and report on campaign performance, translating results into actionable insights and recommendations
Leverage data and insights to refine segmentation, creative, and offer strategies that improve conversion and engagement
Collaborate with content and design teams to develop on-brand assets and ensure a consistent member experience across channels
Collaborate with internal technology teams and third-party partners to support initiatives that enhance data capture, data quality, and marketing system performance to enable deeper personalization
Qualification
Required
Bachelor's Degree in Marketing, Communications, Business, or a related field
4–7 years of experience in lifecycle marketing, marketing automation, or CRM, preferably in a consumer or membership-based business
Ability to Travel up to 20%
Strong analytical skills with experience using data and A/B testing to inform and optimize marketing decisions
Excellent communication and collaboration skills, with the ability to work cross-functionally across creative, analytics, and technology teams
Creative and adaptable marketer with a passion for understanding customers and improving experiences that deliver measurable results
Ability to manage multiple projects in a fast-paced environment
Proven success designing and optimizing automated, cross-channel journeys that drive engagement, retention, and revenue growth
Hands-on experience with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Marketo), including segmentation, journey orchestration, and testing
Preferred
Certifications in Content Engagement or CRM platforms are a plus
Benefits
Excellent Benefits including medical, vision, dental, PTO, 401k, etc.
Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.
On-site Fitness Gym and Bike Share.
Employee Game Room and Lounge.
Free Unlimited Wash Club Membership.
Company
Mister Car Wash
Mister Car Wash is a car washing company.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$240.1MKey Investors
Penfund
2021-06-24IPO
2019-05-23Debt Financing· $225M
2017-03-20Debt Financing
Leadership Team
John Lai
President and CEO
Mary Porter
Chief People Officer
Recent News
2025-11-08
2025-11-01
2025-10-31
Company data provided by crunchbase