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Blackbird Labs · 2 days ago

Brand Marketing Lead - New York, NY

New York, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$150K/yr - $175K/yr

10+ years exp

Blackbird Labs is a loyalty and payments platform that connects restaurants with their customers. They are seeking a Brand Marketing Lead to define and scale Blackbird’s brand identity, overseeing brand strategy, creative direction, and storytelling across various channels.

HospitalityInformation TechnologyLoyalty ProgramsWeb3

Comp. & Benefits

Responsibilities

Define and evolve Blackbird’s long-term brand strategy and positioning, ensuring the narrative reflects our vision, values, and differentiation in market

Develop the creative and communications strategy that connects brand storytelling with product and business objectives

Shape the overarching campaign architecture and lead concept development, ensuring ideas, copy, and design work together seamlessly across paid, owned, and experiential channels

Partner with Product and Partner Marketing to translate product strategy and loyalty mechanics into cohesive, emotionally resonant brand storytelling

Collaborate with Design to evolve and uphold the visual identity system and brand guidelines across every internal and external surface

Lead and mentor a multidisciplinary team (Content, Video, and freelance creatives), fostering a culture of creative excellence and innovation that spans owned and operated channels

Establish scalable frameworks and toolkits that enable consistency, creativity, and speed across teams and partners

Serve as brand steward across the company, influencing how teams think, communicate, and design with the brand in mind

Represent the voice of the brand-guiding tone, message, and storytelling across campaigns, communications, and product experiences

Qualification

Brand strategyCreative directionStorytellingVisual identityContent marketingCross-functional collaborationFigmaNotionCMS/email platformsLeadership

Required

10+ years of experience in brand, content, or creative marketing-ideally in consumer tech, lifestyle, or hospitality brands

Track record of defining and evolving brand identity (tone, story, visual) and overseeing campaign creative strategy from concept through execution across paid, owned, and experiential channels

Strong editorial instincts and portfolio spanning email, social, blog, and brand storytelling; high taste level with a strong eye for design

Hands-on experience leading and collaborating with writers, designers, and creative partners, and developing guidelines/toolkits that scale across teams

Strong cross-functional collaborator with Product, Marketing, and Design; comfortable with tools like Figma, Notion, or CMS/email platforms

Passion for restaurants, hospitality, or loyalty programs is a major plus