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Meta · 2 weeks ago

Program Manager Lead, Performance Marketing

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$142K/yr - $202K/yr

8+ years exp

Meta is a global technology company that builds technologies to help people connect and grow businesses. They are seeking an experienced Program Manager to support the Performance Marketing team, focusing on developing and optimizing performance assets for integrated campaigns and digital advertising.

Computer Software

Comp. & Benefits

Responsibilities

Create partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agencies

In partnership with Integrated Marketing, Performance Media, and Creative, drive the development and optimization of performance assets for integrated campaigns and evergreen digital advertising

Highly literate in data & testing and well-versed in understanding how to translate it into roadmap planning, testing agendas, AI tagging and optimization of creative work

Be the lead point of contact for our external agency partner, as well as cross-functional internal stakeholder management

Collaborate with Program Leads to determine how creative projects within the remit of this role fit within a wider business portfolio through the lens of objectives, impact, risks and resources

Prioritize competing needs with reasoning and viable solutions across multiple teams and projects

Experience in optimizing systems, tools, and standards that improve creative production within the organization

Coordinate the wider team to ensure successful communication and delivery of various performance marketing launches, at times, simultaneously

Manage workflow for inbound and outbound projects, manage program/production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines

Maintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidance

Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles

Qualification

Performance MarketingData LiteracyCross-functional CollaborationCreative OperationsCreative PlanningMulti-taskingProblem-solvingNegotiation

Required

8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role

Experience in cross-functional collaboration, organizational design and systems planning

Experience in leading a cross-discipline team and in leading external agency partners

High data and testing literacy - well versed in understanding performance marketing data and how to translate it into annual roadmapping, testing agendas, AI tagging and optimization of creative work

Creative operations experience in setting priorities, problem-solving, optimizing workflows, multi-tasking, and negotiation. Drive efficiency as well as craft

Experience in creative planning and development, production, editorial, finishing and delivery/trafficking

Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreams

Preferred

10+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role

Experience with additional creative channels. This may include but not be limited to: large scale integrated campaigns, print, out of home and/or experiential workstreams

Experience working with a large, global tech company

Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment