OKX · 2 weeks ago
Sr Business Development Manager, User Growth (Affiliate & KOL)
San Jose, California, United States
Full-time
Hybrid
Mid, Senior Level
$224K/yr - $268K/yr
3+ years expOKX is a leading crypto exchange and developer of OKX Wallet, providing access to crypto trading and decentralized applications. They are seeking a hands-on Growth Manager to scale their Affiliate and KOL marketing channels in the US, focusing on user acquisition and transaction volume.
AppsBitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTechInformation TechnologyInternetWeb3
Responsibilities
Develop and execute the end-to-end strategy for our Affiliate and KOL programs in the US, with a clear focus on driving GMV and achieving ROI targets
Leverage your existing network to recruit, onboard, and manage a diverse portfolio of partners, from large affiliate networks to niche KOLs and long-tail content creators (including forums and local websites)
Monitor daily performance metrics (CAC, LTV, ROI, Conversion Funnel). Use data to identify opportunities, troubleshoot issues, and continuously optimize campaign performance and budget allocation
Work closely with the product and data teams to ensure proper tracking of user activation and conversion events
Collaborate with content and design teams to provide partners with high-converting assets
Stay ahead of the curve on new affiliate platforms, emerging KOLs, and growth tactics within the US Web3 and e-commerce landscape
Qualification
Required
3+ years in a performance/growth marketing role, specifically managing Affiliate and/or KOL channels
Hands-on experience driving user growth in the US market
A tangible network of Affiliate/KOL contacts and a proven ability to 'get deals done.'
Solid understanding of the user acquisition funnel and performance marketing metrics
A history of being measured against and achieving hard GMV, ROI, or sales targets
Preferred
Prior experience at a leading cryptocurrency exchange (e.g., Coinbase, Kraken, Bybit etc)
Prior experience at a hyper-growth e-commerce/transaction platform (e.g., Temu, TikTok E-commerce, Alipay)
Experience with both Web2 and Web3 growth mechanics
Personal passion for and understanding of crypto space
Experience with tracking tools (e.g., AppsFlyer, Adjust, Impact) and data analysis platforms
Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
Company
OKX
OKX is the second largest global crypto exchange by trading volume and a leading Web3 ecosystem.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$10MKey Investors
Giant NetworkCeyuan Ventures
2017-12-15Series B
2014-03-16Series A· $10M
Leadership Team
Gracie Lin
Singapore CEO
Hong Fang
President
Recent News
2026-01-17
2026-01-16
2026-01-11
Company data provided by crunchbase