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Total Wine & More · 2 days ago

Paid Social Manager

Bethesda, MD

Full-time

Onsite

Senior Level

$102K/yr - $171K/yr

7+ years exp

Total Wine & More is seeking a Manager, Paid Social to join our growing Marketing team in our Bethesda, MD office. The Paid Social Marketing Manager will be responsible for leading and executing social media advertising campaigns, focusing on Meta platforms, and ensuring effective targeting and creative execution across all social channels.

E-CommerceFood and BeverageWine And Spirits

Responsibilities

Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, etc. platforms

Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences

Work closely with creative teams to develop engaging and effective ad creatives and review copy

Lead and manage multiple projects simultaneously, ensuring timely execution and delivery

Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals

Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing

Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators

Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders

Identify growth opportunities through data analysis, A/B testing, and market research

Continuously test creatives, campaigns, and audiences to drive improvements

Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance

Manage and develop direct reports and foster career development

Qualification

Paid social media marketingMeta platforms expertiseProject managementMarTech tools proficiencyData analysisBudget managementA/B testingIndustry trend awarenessAgency experienceCertifications e.g.Certifications Facebook BlueprintCreative collaborationCross-functional teamwork

Required

Bachelor's degree in marketing, business, or related field

7+ years of experience in paid social media marketing, with a focus on Meta platforms. From creation to optimization to analysis. With a focus in retail and paid media

Analytical mindset with the ability to interpret data and make strategic recommendations

Proficiency in MarTech tools for campaign automation and optimization

Strong project management skills with a focus on timely execution

Experience managing and optimizing digital advertising budgets effectively

Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space