USA TODAY Co., Inc. · 21 hours ago
Audience Producer
Phoenix, AZ
Full-time
Onsite
Entry, Mid Level
1+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking an Audience Producer to manage and develop growth strategies for their social media accounts, focusing on innovative, visual-first storytelling to engage younger and underserved audiences.
Newspapers
No H1B
Responsibilities
Help manage and develop growth strategy for azcentral’s social media accounts including emerging video-driven platforms
Lead initiatives to reach younger and underserved audiences through innovative, visual-first storytelling
Pitch, produce and edit vertical video content
Create and guide Instagram design decisions that strengthen brand consistency and engagement
Collaborate with reporters, editors and visual teams on rollout plans for enterprise and investigative projects
Monitor platform trends, algorithm updates and audience behaviors to inform strategy
Brainstorm and pitch audience engagement initiatives and experiments that include user-generated content and interactive formats
Communicate performance insights and platform best practices clearly across teams
Qualification
Required
Bachelor's or master's degree in communications, journalism or related field or equivalent experience
At least 1–3 years' experience managing social media for a news organization
Demonstrated expertise in vertical video production and visual editing for social platforms
Strong eye for design and storytelling through Instagram carousels and social cards
Experience with Adobe Premiere, Cap Cut or similar video editing tools
Familiarity with analytics and social management tools such as Social News Desk, True Anthem, Parse.ly or Meta Business Suite
Proven ability to communicate ideas clearly and work collaboratively across newsroom teams
Experience with TikTok, Instagram Reels, Pinterest, Threads, Reddit and other emerging platforms
Preferred
Experience working on collaborative audience engagement projects
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
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