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Andreessen Horowitz · 2 months ago

Partner 20, Social Media Lead

United States

Full-time

Remote

Senior Level

$199K/yr - $232K/yr

Andreessen Horowitz is a venture capital firm that invests in technology companies across various domains. The Social Media Lead will be responsible for growing a16z crypto’s social channels and engaging with key communities, while collaborating with the marketing team to create and distribute content across social media platforms.

Angel InvestmentFinanceFinancial ServicesVenture Capital

Responsibilities

Grow a16z crypto’s social channels, including engaging key communities across different audiences relevant to our industry

Work closely with the crypto marketing team to adapt and distribute existing content pieces into social media posts

Help create content native to social media: clips, content campaigns, and more

Advise the broader a16z crypto team and portfolio companies in social media strategy and profile building

Build and strategize by operationalizing ideas into processes, pipelines, and content calendars

Analyze and optimize content packages by testing and evaluating effectiveness

Create and produce social content and help oversee short-form clips operation

Engage with relevant social media communities and different audiences, and identify key influencers across various crypto verticals

Qualification

Social media strategyContent creationData analysisCommunity engagementBrand voice developmentPassion for technologyCommunicationCollaborationAdaptability

Required

Excellent communicator — whether through text, multimedia, design, or memes

Hands-on experience owning or driving social media for a high-visibility or high-growth brand — past experience embedded in a content operation is especially welcome

Proven ability to adapt style and voice across different formats, platforms, and audiences — able to be playful, thoughtful, smart, accessible, direct… all while striking the right tone (not corporate, not cringe)

Experience with X, LinkedIn, Instagram, etc. required — and optionally, with crypto-native or alt social media tools and video (YouTube or TikTok)

Strong command of data — from implementing and using various analytics tools, to regularly interpreting and reporting insights

Ability to meet multi-threaded/ cross-functional deadlines

Passionate about technology, the internet, open source, and/or crypto — intellectually curious and always learning

Low ego, high empathy, and the capacity to collaborate effectively with diverse teams