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OKX · 6 hours ago

Sr Business Development Manager, Affiliate & KOL

San Jose, CA

Full-time

Hybrid

Mid, Senior Level

$224K/yr - $268K/yr

3+ years exp

OKX is a leading crypto exchange focused on reshaping the future with crypto. They are seeking a hands-on Growth Manager to scale their Affiliate and KOL marketing channels in the US, aiming to drive user acquisition and transaction volume through data-driven strategies.

AppsBitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTechInformation TechnologyInternetWeb3

Comp. & Benefits

Responsibilities

Develop and execute the end-to-end strategy for our Affiliate and KOL programs in the US, with a clear focus on driving GMV and achieving ROI targets

Leverage your existing network to recruit, onboard, and manage a diverse portfolio of partners, from large affiliate networks to niche KOLs and long-tail content creators (including forums and local websites)

Monitor daily performance metrics (CAC, LTV, ROI, Conversion Funnel). Use data to identify opportunities, troubleshoot issues, and continuously optimize campaign performance and budget allocation

Work closely with the product and data teams to ensure proper tracking of user activation and conversion events. Collaborate with content and design teams to provide partners with high-converting assets

Stay ahead of the curve on new affiliate platforms, emerging KOLs, and growth tactics within the US Web3 and e-commerce landscape

Qualification

Growth MarketingAffiliate ManagementKOL MarketingData AnalysisUS Market ExpertiseWeb2Web3 MechanicsCrypto KnowledgeTracking Tools ExperienceCross-functional CollaborationResults-Oriented Mindset

Required

Proven Growth Experience: 3+ years in a performance/growth marketing role, specifically managing Affiliate and/or KOL channels

Direct Industry Experience: Prior experience at one of the following is HIGHLY preferred: A leading cryptocurrency exchange (e.g., Coinbase, Kraken, Bybit etc). A hyper-growth e-commerce/transaction platform (e.g., Temu, TikTok E-commerce, Alipay)

US Market & Channel Expertise: Hands-on experience driving user growth in the US market. A tangible network of Affiliate/KOL contacts and a proven ability to 'get deals done.' Solid understanding of the user acquisition funnel and performance marketing metrics

Results-Oriented Mindset: A history of being measured against and achieving hard GMV, ROI, or sales targets