Apply on Employer Site

TikTok · 1 day ago

Product Manager, Ads Privacy & Targeting Graduate (Measurement Signal and Privacy Product) - 2026 (BS/MS)

San Jose, CA

Full-time

Onsite

New Grad, Entry Level

$122K/yr - $186K/yr

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Manager to join the Ads Privacy & Targeting team. The role involves developing and executing a vision for TikTok's ad privacy solutions and enhancing ad targeting features to improve advertising data accuracy.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Work on demographic or advanced targeting features to enhance user data accuracy and improve our ML-based targeting products. Make informed business decisions to expand or sunset existing products, aligning with advertising goals

Drive the design, development, and iteration of advertising privacy and user data-related products to help users gain better access to their information and control how their data is used in a privacy-safe manner

Collaborate with technical and nontechnical cross-functional stakeholders in the US, EU, and CN/SG to define product strategy, build hypothesis-driven experiment frameworks, evaluate trade-offs and metrics, and lead the go-to-market strategy for owned product areas

Use various methods, including surveys, market research, and sales inputs, to identify gaps in current targeting products and transparency within existing product capabilities. Implement improvements accordingly

Set the long-term vision for your areas of ownership, build roadmaps and product development plans, and secure leadership alignment. Navigate technical details with immediate tech teams while effectively conveying broader strategic concepts to executives—proficient in addressing both the 10-feet and 10K-feet level details

Collaborate with other ads product teams (infra, creative, ad platform, targeting, ranking, etc.) and/or the user privacy product team to develop relevant ad products

Qualification

Data analysisProduct managementStatisticsComputer scienceCross-functional collaborationOrganizational skillsCommunication skillsProblem-solving

Required

Recently or currently enrolled in a BS/MS program with a graduation date between December 2025- November of 2026

Academic background in statistics, computer science or equivalent science/technical field, with technical experience or project work preferred

Strong logical thinking and data analysis skills, with the ability to break down, analyze, and solve complex problems

Strong organizational, planning, communication, and execution skills; self-motivated and responsible, able to drive projects independently with reliability and simplicity

Proven ability to work cross-functionally in a highly collaborative environment

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)