Anthropic · 6 days ago
Head of GTM Narrative
San Francisco, CA | New York City, NY
Full-time
Hybrid
Director/Executive
$320K/yr - $400K/yr
10+ years expAnthropic is a public benefit corporation focused on creating reliable and beneficial AI systems. The GTM Narratives Lead will be responsible for crafting strategic storytelling to communicate the company's mission and AI capabilities to enterprise customers, ensuring consistency and quality across messaging. This role involves collaboration with various teams to develop compelling narratives that resonate with stakeholders and drive go-to-market success.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Develop and own executive narratives: Create high-impact keynote presentations, executive briefings, and strategic messaging that articulate Anthropic's vision, competitive differentiation, and unique value proposition in the enterprise AI market
Drive cross-functional GTM alignment: Partner closely with product marketing, sales enablement, corporate communications, and executive leadership to ensure cohesive narratives across product launches, industry events, and customer engagements
Craft compelling customer transformation stories: Collaborate with enterprise customers to develop and showcase their AI transformation journeys in ways that inspire prospects, validate our approach, and demonstrate real-world impact
Shape competitive positioning and messaging: Translate sophisticated AI capabilities and safety features into clear, compelling messages that sales teams and executives can effectively use to differentiate and win deals
Lead narrative development without formal authority: Rally cross-functional teams around shared messaging frameworks through storytelling excellence, strategic influence, and collaborative leadership
Ensure message consistency and quality: Establish standards and processes for narrative development that maintain consistency while enabling teams to adapt messaging for different audiences and contexts
Support major company milestones: Lead narrative development for significant announcements, funding rounds, partnership launches, and other strategic moments
Qualification
Required
10+ years of experience in product marketing, corporate messaging, or strategic communications at enterprise B2B technology companies
Proven track record of crafting executive-level presentations and go-to-market narratives that drive measurable business impact
Deep understanding of enterprise buyer journeys and how strategic narratives accelerate complex sales cycles
Exceptional written and verbal communication skills with the ability to make complex technical concepts accessible and compelling
Experience working effectively with senior stakeholders and the judgment to provide strategic messaging counsel, including when to respectfully challenge existing approaches
Strong collaborative skills with experience rallying cross-functional teams around shared messaging without formal reporting authority
Strategic mindset combined with hands-on execution capabilities—comfortable developing high-level narrative strategy while also crafting specific presentation content
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience
Preferred
Experience in AI/ML, enterprise software, or other cutting-edge technology markets
Background working with highly regulated industries where trust, safety, and compliance messaging is critical
Track record of successful competitive positioning in crowded, rapidly evolving markets
Experience developing narratives for developer audiences as well as traditional enterprise buyers
Understanding of AI safety principles and the ability to communicate complex technical safeguards in business terms
Experience with account-based marketing and supporting enterprise sales processes
Background in crisis communications or managing sensitive messaging situations
Benefits
Equity and benefits
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
CEO & Co-Founder
Daniela Amodei
President and co-founder
Recent News
2026-01-17
2026-01-17
Company data provided by crunchbase