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Norwegian Cruise Line Holdings Ltd. · 1 month ago

Campaign Analyst

Miami, FL

Full-time

Onsite

Entry, Mid Level

1+ years exp

Norwegian Cruise Line Holdings Ltd. is seeking a Campaign Analyst to support global marketing campaign operations. The role involves leveraging data to drive decision making and optimize marketing execution, as well as providing insights and analysis into campaign performance.

TourismTransportationTravel

Responsibilities

Handle day-to-day execution of list pull processes and assist with development of automated customer journeys, triggered emails, and day-to-day troubleshooting of marketing campaigns or journeys in Salesforce Marketing Cloud for marketing campaigns globally, including specialty campaigns

Collaborate with stakeholders to get sign-off on business requirements and validates marketing campaign process enhancements in test and production environments of Salesforce Marketing Cloud including audience selection, campaign planning, workflow development and database input quality

Liaise with Marketing, Database, Operations, and Analytics teams in validating brand specific data and business logic

Work with predictive modeling team members and vendors to ensure effective targeting, identifying opportunities for improvement and managing enhancement projects

Coordinate internal resources and third parties/vendors for the high-quality execution of multiple projects to support campaign operations

Consolidate all marketing and customer data sources to develop 360 view of customer. Work with internal teams and external agencies to identify data sources and facilitate acquisition of data for marketing execution and reporting

Partner with Marketing Analytics teams with process improvement recommendations to improve efficiency and assist in management of overall resource allocation and project request queues to ensure proper analytics support to meet business needs

Support audience definition, creation, and strategy in collaboration with marketing stakeholders

Effectively work with internal stakeholders and external partners to create customer data extracts, deliver audiences, and assess effectiveness of campaigns, driving high quality, timely outputs that drive results

Document knowledge, share best practices and make recommendations for improvements in campaign processes

Communicate complex findings in a structured and clear manner to a non-technical audience and operate in a fast-paced, dynamic team environment

Track projects and tickets on JIRA and other ticketing systems

Ensure compliance with data & privacy policies (e.g., GDPR) for marketing initiatives

Lead calls with brand teams and present to executive-level audiences on marketing channel reporting

Perform other duties as assigned

Qualification

Salesforce Marketing CloudMarketing analyticsSQLTableauA/B testingData managementJIRAConfluenceMS ExcelPowerPointPredictive modelingCommunication skills