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Chase · 1 month ago

Product Marketing Field Lead Associate

277 Park Ave, New York, NY, 10172, US

Full-time

Onsite

Mid Level

$79K/yr - $120K/yr

4+ years exp

Chase is a leading financial services firm, and they are seeking a Product Marketing Field Lead Associate to enhance their marketing efforts within the Consumer & Community Banking sector. This role involves managing advisor requests, overseeing marketing materials, and supporting the advisor network to drive the success of wealth management products.

BankingFinancial Services

Responsibilities

Manage ongoing advisor requests and questions related to all marketing activity for over 5,000 advisors

Own and simplify the advisor website experience

Support program management content and monthly training updates for all marketing launches and key business needs, including ownership for major program initiatives requiring senior leader alignment

Manage print and digital materials for key initiatives, including the marketing strategy and distribution to branches and advisors

Manage physical advisor sales support materials, including ongoing inventory management, updated designs and printing

Establish a marketing pillar within J.P. Morgan’s prestigious Advisor Growth Program & advisor onboarding

Own urgent marketing communications requests (e.g., market vol, crisis management)

Develop and contribute to the research roadmap by conducting competitive intelligence, administering advisor surveys, and facilitating rapid research testing with internal partners and external agencies

Understand the customer buying journey and identify opportunities to enhance the sales funnel

Qualification

Go-to-market strategiesMarket trends evaluationData analysisB2B marketingB2C marketingStakeholder managementProcess streamliningCritical thinkingProblem solving

Required

4+ years of experience; Bachelors Degree required

Help set strategies, build roadmaps and develop go-to-market plans for new launches that support key business goals

Learn how to handle multiple executive stakeholders in a high paced and dynamic environment

Hone critical thinking and problem solving skills, while strengthening both B2B and B2C skills

Build a strong core skill set in managing multiple initiatives simultaneously within tight deadlines

Develop skills in evaluating market trends and competitive research and providing strategic recommendations for the business

Gain experience in streamlining processes (both technology and workflow) and understanding the synergy between technology and human actions for a seamless customer experience

Refine skills in data analysis and synthesis to provide operational recommendations