GM Financial · 21 hours ago
Growth Partnerships Lead
Fort Worth, TX
Full-time
Hybrid
Mid, Senior Level
3+ years expGM Financial is a global provider of auto finance solutions and is seeking a strategic, data-driven Growth Partnerships Lead to support initiatives for their direct lending product portfolio. The role involves leading activities related to go-to-market product strategies, optimizing partnerships, and driving customer acquisition and revenue growth.
Finance
Responsibilities
Create actionable growth strategies that focus on expanding the user base, penetrating new markets, and increasing revenue
Lead direct-to-consumer acquisition strategy, including affiliate/partner marketing and new channels
Develop, refine, and grow a high performing, metrics-driven, customer acquisition funnel
Measure and report on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC
Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish
Identify, evaluate, and create new strategic partnerships and product opportunities to expand distribution and customer acquisition for our emerging direct lending products
Collaborating with product, engineering, and design teams to improve product features and user experience
Qualification
Required
Experience in strategic planning and analysis
Proven experience scaling demand generation programs through technology, data and process
Demonstrated understanding and experience with digital and traditional marketing platforms
Financial acumen to be able to analyze and understand the financial implications of business strategies
Knowledge of CRM best practices in customer segmentation, audience building, personalization and measurement to drive performance
Ability to dive into performance measurements with teams to help optimize and find key insights into performance
Exceptional communication and relationship management skills, with the ability to influence and work with senior stakeholders
Ability to translate broad marketing goals into technical/analytical applications and synthesize results into relevant strategic marketing recommendations
Excellent writing, communication, time management, and project management skills
Ability to effectively communicate to all levels of management and influence cross-functional teams without formal authority
Ability to understand opportunities from a business, analytical, and technical lens
A test-and-learn mindset and the ability to move quickly and decisively in a dynamic environment
Proficiency with marketing automation and CRM systems, such as Salesforce, preferred
Experience managing agency/vendor relationships
Experience marketing regulated financial products or working with compliance/legal team
Partnerships and/or business development experience in financial technology industry
Strong financial modeling and business case development skillset
3-5 years of partnership or affiliate marketing experience required
Bachelor's Degree or equivalent work experience required
Preferred
3-5 years of demand generation experience, or related project or program management experience preferred
3-5 years of understanding of industry trends and how to leverage digital channels for growth preferred
Prior experience in financial services or at a FinTech company a plus
Master's Degree preferred
Benefits
401K matching
Bonding leave for new parents (12 weeks, 100% paid)
Tuition assistance
Training
GM employee auto discount
Community service pay
Nine company holidays
Company
GM Financial
GM Financial is the captive finance company and a wholly-owned subsidiary of General Motors Company.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-09-29Acquired
Leadership Team
Katie DeGraaf
Senior Vice President, OnStar Insurance, Product & Telematics
Ross Reichardt
Chief of Staff; General Motors Insurance
Recent News
2025-11-12
2025-11-04
2025-10-10
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