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TIB, N.A. · 2 months ago

Digital Marketing & Communications Manager

Farmers Branch, TX 75234, USA

Full-time

Hybrid

Mid Level

4+ years exp

TIB, N.A. is dedicated to serving community banks and fostering a diverse work environment. They are seeking a Digital Marketing & Communications Manager responsible for managing partner bank engagement and driving growth for TIB card issuing programs through digital marketing and outreach.

BankingCommercial LendingFinancial Services

Responsibilities

Serves as primary marketing contact for partner banks participating in the card program

Develops and implements growth-oriented digital marketing campaigns and initiatives for the agent card program and on behalf of partner banks

Assists Card Service Relationship Managers in partner bank service-oriented requests

Supports other organic growth initiatives including branch promotions and mail-based marketing communications

Designs and maintains a library of high-quality marketing materials, including digital graphics, flyers, and email templates

Develops web-based graphics and assists partner banks in ensuring promotional information is appropriately displayed on their websites

Provides guidance to bank staff on promoting digital card products

Conducts regular outreach to partner banks and maintains the contact management database to assess satisfaction, identify opportunities, and share marketing ideas

Supports the overall marketing relationship function for the associate cardholder agent bankcard program including coordinating periodic portfolio review for key partner banks

Partners with Card Services Relationship Managers and operations director to manage relationships with vendors and suppliers who provide marketing services

Tracks and reports marketing campaign results to measure effectiveness and identify improvements

Maintains the confidentiality of bank and customer data

Complies with all banking laws and regulations

Qualification

Digital marketingGraphic designAdobe IllustratorAdobe InDesignWeb design strategiesMarketing materials creationBanking regulations knowledgeEffective communicationRelationship buildingProblem-solvingAdaptability

Required

Bachelor's degree in marketing or relevant field or a minimum of four years related work experience

Proficient in Adobe Illustrator, Adobe InDesign, or comparable design programs

1-3 years' experience with graphic design and digital marketing

1-3 years' experience creating marketing materials and launching ad campaigns

Familiar with current web design strategies and concepts

Ability to communicate effectively, both verbally and in writing

Ability to interact effectively with bankers at all levels and build relationships, internally and externally, to identify, evaluate, and resolve problems

Ability to work in a fast-paced environment with changing priorities