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IPG Mediabrands · 2 months ago

Associate Director, Growth Analytics

New York, New York, United States

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$110K/yr - $125K/yr

7+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally. The Associate Director, Growth Analytics will be pivotal in managing research strategy and ad effectiveness measurement across client campaigns, providing data-based insights to inform future planning and optimizations.

AdvertisingDigital MediaMarketing

Responsibilities

Guide internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client

Owns client and partner relationships, helps drive strategy, measurement methodologies, and learning plans

Directly manages a team of Associate Analysts through Manager and is responsible for their growth and development

Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’ to help inform future strategy

Regularly present measurement and findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting

Communicate succinctly and professionally to senior leadership at the client and agency

Qualification

Digital marketing leadershipAd effectiveness measurementProject managementMS ExcelMS PowerPointCommunication skillsCollaborationPresentation skills

Required

Leadership or management experience in digital marketing and understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social and Programmatic

Strong MS Excel & PowerPoint skills

Demonstrated success in helping clients take concrete action based on analytics and data and managing analytical and commercial elements of a client relationship

Must have strong project management skills and be able to handle multiple clients and projects simultaneously, ability to work under pressure

Must have strong communication skills, both verbal and written