The Dunlin, Auberge Collection · 5 days ago
Area Director of Sales
Johns Island, SC
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe Dunlin, Auberge Collection is a luxury retreat located in South Carolina’s Sea Islands. The Area Director of Sales is responsible for developing strategic sales plans, leading the sales team, and building relationships to drive revenue and enhance the resorts' presence in the hospitality market.
Hospitality
Responsibilities
Develops and executes strategic sales plans to drive revenue across all resort market segments
Leads, mentors, and supports the sales and events team to achieve and exceed hotel revenue goals and departmental performance goals
Identifies new business opportunities and builds strong relationships with key accounts, partners, and market influencers to grow market share
Analyzes market trends, competitive data, STR reports, and demand patterns to adjust sales strategies and optimize performance
Oversees the preparation of proposals, contracts, and presentations to secure group, corporate, social, and leisure business
Collaborates with marketing, revenue management, and operations to align strategies and maximize overall resort profitability
Supports sales managers in budget planning and execution of representing the resort(s) at trade shows, networking events, and sales missions to enhance brand visibility
Ensures accurate forecasting, reporting, and management of sales pipelines and performance metrics
Partners with the events and operations teams to ensure seamless execution of contracted business
Upholds brand standards and maintains a high level of professionalism in all client interactions and negotiations
Performs additional duties, responsibilities, or projects as assigned to ensure exceptional guest service and efficient operation of the hotel
Work with the Area Reservations team and Group Rooms Coordinator to ensure rates, packages, offers are being effective and group blocks are appropriately managed
Regular visits to both properties to support site visits, owner meetings, property team members, activations and local community engagement
Qualification
Required
Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field; or equivalent professional experience
Minimum of 5–7 years of progressive sales experience, including at least 3 years in a leadership role within a hotel or resort environment
Proven record of achieving revenue targets and driving growth across multiple market segments
Strong leadership, communication, and relationship-building skills, with the ability to guide and motivate a sales team
Proficiency in CRM systems, sales reporting tools, and Microsoft Office Suite, with strong analytical and strategic planning abilities
Preferred
Prior experience selling multiple properties or brands
Knowledge of Opera, HMS, Microsoft Office, Google platform, and Delphi system software
Company
The Dunlin, Auberge Collection
A destination retreat on the banks of the Kiawah River surrounded by miles of golden spartina grass, giant oak trees and shallow marsh flats.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase