Apply on Employer Site

Grand Circle Corporation · 3 hours ago

Marketing Analytics Manager

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$135K/yr - $155K/yr

5+ years exp

Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. They are seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts, ensuring effective tracking and optimization of marketing dollars towards business outcomes.

LeisureTourismTravel

Responsibilities

Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks

Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions

Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy

Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals

Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development

Provide proactive insights and recommendations to improve channel performance and marketing ROI

Support forecasting and financial planning by aligning spend projections with performance trends

Champion data governance and reporting consistency across teams and systems

Qualification

Marketing analyticsDigital media measurementGoogle AdsGoogle AnalyticsAttribution modelingTableauPower BIAnalytical skillsCommunicationCollaborative mindset

Required

5–8 years of experience in marketing analytics, digital media measurement, or channel performance roles

Strong understanding of paid digital channels and their respective KPIs

Proven ability to connect marketing performance to revenue and business outcomes

Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools

Experience collaborating with or managing external media agencies

Familiarity with attribution modeling, conversion tracking, and CRM integration

Excellent communication skills with the ability to translate complex data into insights for non-technical audiences

Self-starter with strong analytical skills, curiosity, and a collaborative mindset

Benefits

Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes.

Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12–16 weeks paid at 100%).

50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals.

401(k) match, life insurance, and disability coverage.

Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development.

Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off.