Grand Circle Corporation · 4 hours ago
Marketing Analytics Manager
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$135K/yr - $155K/yr
5+ years expGrand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. They are seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts, ensuring effective tracking and optimization of marketing dollars towards business outcomes.
LeisureTourismTravel
Responsibilities
Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks
Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions
Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy
Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals
Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development
Provide proactive insights and recommendations to improve channel performance and marketing ROI
Support forecasting and financial planning by aligning spend projections with performance trends
Champion data governance and reporting consistency across teams and systems
Qualification
Required
5–8 years of experience in marketing analytics, digital media measurement, or channel performance roles
Strong understanding of paid digital channels and their respective KPIs
Proven ability to connect marketing performance to revenue and business outcomes
Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools
Experience collaborating with or managing external media agencies
Familiarity with attribution modeling, conversion tracking, and CRM integration
Excellent communication skills with the ability to translate complex data into insights for non-technical audiences
Self-starter with strong analytical skills, curiosity, and a collaborative mindset
Benefits
Comprehensive and heavily subsidized medical, dental, and vision plans
On-site gym access
Holistic wellness resources
Group fitness classes
Substantial Paid Time Off (PTO)
11 paid holidays (including Memorial Day, Labor Day, and Juneteenth)
Summer Fridays
Extensive parental leave (up to 12–16 weeks paid at 100%)
50% off our trips for you and a companion
25% off for immediate family members
Exclusive quarterly travel deals
401(k) match
Life insurance
Disability coverage
Tuition assistance
International professional-development travel opportunities
Direct access to Pinnacle Leadership & Team Development
Commuter benefits
FSAs
Pet insurance
Discounts on home and auto
Paid volunteer time off
Company
Grand Circle Corporation
Grand Circle Corporation is a travel agency specializing in small ship and river cruising trips.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian FitzGerald
Chief Executive Officer
Anthony Bissanti
Senior Vice President Finance
Recent News
Company data provided by crunchbase