Ottimate · 2 months ago
Director of Growth Marketing
United States
Full-time
Remote
Director/Executive
$180K/yr - $180K/yr
10+ years expOttimate is a company that helps fast-growing businesses automate accounts payable with an AI-driven, cloud-first approach. The Director of Growth Marketing will lead the execution of ABM strategies, drive brand awareness, and optimize sales enablement efforts while overseeing a team of marketing professionals.
B2BBusiness IntelligenceFinTechRestaurantsSoftware
Responsibilities
Lead the execution of the ABM strategy, overseeing multichannel ABM campaigns across email, display ads, content marketing, events, and social media. Measure, analyze, and optimize the performance of campaigns to ensure maximum ROI
Use data and insights to define, segment, and prioritize high-potential accounts. Collaborate with sales and product teams to identify target accounts and personas, ensuring a laser-focused, highly relevant approach
Drive brand awareness campaigns within our ICP, including organic social, events, content syndication, and more
Ensure the sales team has all the necessary information to maximize prospecting productivity. Provide real-time insights into campaign and web activity on warm accounts demonstrating intent to buy. Work with sales daily to optimize the lead hand-off process
Own our presence at both physical and virtual events, maximizing our opportunities with partners, prospects, and customers alike
Establish KPIs to track ABM campaign performance and results of the holistic marketing plan. Deliver regular reporting on key metrics such as account engagement, pipeline velocity, sales cycle, and revenue impact
Leverage marketing automation, CRM, ABM platforms, and full marketing stack (e.g., Marketo, Salesforce, Drift, 6Sense, etc.) to streamline processes, personalize campaigns, and track account engagement
Lead and develop a team of hardworking, data-driven marketing professionals. Steward a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
Own part of the execution plan yourself, including getting your hands dirty writing copy, running webinars, attending events, and closing out Asana tasks. Just because you're a Director, you lead by example with a strong work ethic
Qualification
Required
+10 years of experience
Track record of scaling performance marketing across high-growth businesses
High level of comfort in achieving financial targets by translating strategic goals into actionable team objectives, utilizing metrics and regular reviews to track, communicate, and continuously enhance performance and sustained progress
An innovative thinker who will push Ottimate to new levels of success
Highly fluent in martech with a strong passion for staying ahead of emerging trends, paired with the expertise to integrate complex, multi-platform systems seamlessly
B2B SaaS experience, especially within a high growth start-up environment
Benefits
Comprehensive benefits package, including healthcare, 401(k), and flexible PTO
Company
Ottimate
Ottimate is an AI-powered Accounts Payable automation platform that empowers finance teams to reduce costs, prevent overpayments, detect fraud, and enforce policy compliance across the entire invoice-to-payment lifecycle.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$164.5MKey Investors
FTV CapitalEileses Capital
2021-11-04Series B· $160M
2017-03-20Series A· $4M
2015-08-08Seed· $0.5M
Company data provided by crunchbase