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Wiz · 6 hours ago

Senior Growth Marketing Manager, New Products

United States

Full-time

Remote

Senior Level

$150K/yr - $206K/yr

Wiz is a rapidly growing startup focused on reinventing cloud security and empowering businesses. They are seeking a highly strategic and results-driven Senior Growth Marketing Manager to lead the scaling of their flagship products, Wiz Code and Wiz Defend, by managing integrated paid media strategies and optimizing campaign performance.

Cloud SecurityCyber SecurityEnterprise SoftwareSecurity

No H1B

Responsibilities

Own and Scale North America's integrated paid media strategy across all major platforms, including Paid Search (Google, Microsoft, YouTube) and Paid Social (LinkedIn, Meta, Reddit, X, Quora), with a focus on pipeline generation and maximizing ROAS

Manage and optimize substantial budgets, demonstrating a track record of scaling monthly ad spend while maintaining capital efficiency

Develop persona-specific strategies to effectively target and engage two distinct buyers: Application Security/Engineering for Wiz Code and Security Operations for Wiz Defend

Architect, manage, and optimize campaigns from initial launch through continuous, scaled growth across all channels and platforms

Develop strategic audience segments for Paid Social, leveraging platform-specific tools and first-party data to precisely target high-value B2B prospects

Build and maintain an aggressive experimentation roadmap to continuously test targeting, creative angles, ad copy, and messaging alignment for both product lines

Implement AI-driven workflows to improve ad copy performance, automate budget allocation, prioritize high-quality leads, and personalize landing page experiences at scale

Analyze and present complex performance data to leadership, translating findings into actionable strategies and influencing future marketing investment decisions

Collaborate closely with Product Marketing (PMM), Brand, Creative, Campaigns, ABM, CRO, and SEO teams to ensure message consistency, drive keyword alignment, and synchronize campaign timing across the funnel

Stay ahead of the evolving ad landscape, proactively adapting strategy to address major trends, including new AI-driven ad formats and platform privacy changes

Qualification

Paid Search expertisePaid Social expertiseB2B marketing experienceData analysis skillsAI tools proficiencyCybersecurity knowledgeResults orientationCommunication skillsSelf-starter attitude

Required

Proven, hands-on expertise in successfully scaling high-growth B2B campaigns across both Paid Search (Search, Display, YouTube, Performance Max) and Paid Social (LinkedIn, Meta, Reddit, X, Quora)

Experience in the cybersecurity or B2B SaaS space with a deep understanding of security buyer personas, the market, and technical products

Highly comfortable analyzing large, complex data sets, building dashboards, and translating raw performance metrics into strategic narratives

Hands-on experience leveraging modern AI tools for creative generation, performance optimization, and workflow automation

Track record of driving tangible business outcomes rather than vanity metrics

Excellent communication skills to convey complex strategies clearly and persuasively, coupled with a self-starter attitude built to thrive in a fast-moving, high-growth environment