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GLS US · 1 month ago

Vice President of Commercial Strategy

Mesa,AZ,US

Full-time

Onsite

Director/Executive

15+ years exp

GLS US is an established provider of time-critical package shipping solutions, seeking a strategic leader to drive their commercial organization. The VP of Commercial Strategy will own the vision and execution for market strategies, leading a cross-functional team to enhance revenue and customer experience.

Freight ServiceLogisticsShippingTransportation

Responsibilities

Own and evolve GLS U.S.’s commercial strategy — defining how we position and deliver value across multiple customer segments

Develop go-to-market (GTM) frameworks for new and existing products, integrating digital and traditional marketing to drive adoption and retention

Lead the national sales organization, setting clear priorities, revenue goals, and performance expectations tied to profitability and customer outcomes

Design and launch integrated marketing programs that enhance brand awareness, generate qualified demand, and strengthen customer engagement

Use analytics and data science to forecast performance, identify trends, and drive pricing, revenue, and CX improvements

Champion the customer experience (CX) — owning the end-to-end journey and ensuring every touchpoint reinforces GLS’s brand promise of reliability and trust

Identify and develop strategic partnerships that enhance our service offerings and accelerate network growth

Collaborate with global GLS teams to align the U.S. commercial model with global standards and enterprise customers

Qualification

Commercial strategyGo-to-market designRevenue optimizationCustomer experience managementData analyticsDigital marketing strategiesCross-functional team leadershipFinancial acumenCustomer segmentationTransformation leadershipCommunication skillsLeadership skills

Required

15+ years of experience in logistics, parcel, e-commerce, or transportation industries, including 7+ years in senior commercial, marketing, or growth leadership

Proven success in building and leading cross-functional teams that deliver measurable growth

Strong financial acumen with experience driving revenue optimization and profitability

Expertise in go-to-market design, pricing strategy, and customer experience management

Exceptional analytical, communication, and leadership skills

Bachelor's degree required; MBA or equivalent preferred

Experience leading transformation in a high-growth or scaling environment

Demonstrated success integrating traditional and digital marketing strategies

Advanced understanding of customer segmentation, automation, and data analytics

Ability to operate in complex, matrixed global organizations