Apply on Employer Site

Hamilton College · 2 months ago

Social Media & Digital Community Coordinator

Clinton, NY

Full-time

Onsite

Entry Level

$25/hr - $30/hr

1+ years exp

Hamilton College is seeking a Social Media & Digital Community Coordinator to enhance its digital engagement efforts. The role involves managing social media presence, collaborating on digital storytelling campaigns, and supervising student interns, requiring creativity and strategic communication skills across various platforms.

EducationHigher EducationUniversities

Responsibilities

Create and publish content for Hamilton’s institutional accounts (TikTok, Instagram, Facebook, LinkedIn, X, and others)

Maintain an authentic and engaging voice across platforms

Develop content in alignment with the College’s strategic messaging and content calendar

Use scheduling tools for content planning and publishing

Track and apply best practices, trends, and platform updates

Assist with maintaining a consistent social media calendar

Support integrated marketing efforts, enrollment communications, and event promotion

Assist with paid social media campaigns related to recruitment and brand awareness

Help craft compelling digital stories that engage audiences and align with institutional goals

Monitor campaign performance using analytics tools (Instagram Insights, Meta Business Suite, Google Analytics)

Assist with compiling reports and supporting strategy adjustments

Assist with coordinating a student digital media intern team/program

Help determine platform priorities and engagement strategies

Help identify and amplify user-generated content from students, alumni, and the community

Help foster relationships with followers through thoughtful digital interactions

Other duties and special projects as assigned

Qualification

Social media content creationDigital storytellingAnalytics toolsContent creation toolsVisual storytellingCommunicationProject managementOrganizational skillsCollaborationRelationship building