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Early Warning® · 1 week ago

Sr. Social Media Manager

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$145K/yr - $165K/yr

10+ years exp

Early Warning® has been a trusted name in payments, providing solutions like Zelle® and Paze℠ to enhance financial services. The Sr. Social Media Manager will develop and implement social media strategies, create engaging content, and analyze performance metrics to support the Zelle® brand's presence across various platforms.

Financial ServicesFraud DetectionPaymentsRisk Management

No H1B

Responsibilities

Develops and evolves the social media strategy aligned with brand positioning, campaign objectives, and cultural relevance

Partners with brand, media, product marketing and communications to ensure that social media content is reinforcing larger initiatives

Works cross-functionally with the design, brand, brand governance, communications and legal teams to develop the content and ensure that all social content is compliant

Owns the social content calendar across platforms: TikTok, Instagram, Facebook, X, LinkedIn, and YouTube

Analyzes performance metrics and social trends to inform strategy and creative decisions

Collaborates with agency partners, reviews all influencer or agency-produced content to ensure it is on-brand and compliant

Leads ideation of engaging, “break-through” content – including videos, carousels, memes, etc., and works closely with design partners to create content. Must be able to create turnkey content on your own as well

Drafts compelling copy and guide tone of voice to reflect our brand personality – trustworthy, warm, relatable

Oversees the production of in-house or agency-created assets and ensures high standards of quality and consistency with brand

Develops platform-native campaigns that reflect cultural moments and drive user engagement

Works closely with the centralized social media team on a strategy for cultivating a strong community across channels

Monitors social trends and cultural conversations to keep brand relevant

Reports on competitive social trends and content to marketing and product executives

Supports the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data

Qualification

Social media strategyContent developmentPerformance metrics analysisAgency managementBrand marketingCopywritingCultural trends understandingCreative production managementInfluencer partnershipsPerformance marketing familiarityAdobe Suite proficiencyCross-functional collaboration

Required

Education and experience typically obtained through completion of a bachelor's degree in marketing, communications, business or related field

10+ years' experience in social media management, content strategy, and brand marketing – preferably in fintech, consumer tech, or P2P (B2C). Track record of building and scaling social media audiences with an emphasis on brand

Prior experience managing agency partners

Strong storytelling, copywriting, and communication skills

Deep understanding of social media platforms, creator ecosystems, and cultural trends

Experience managing creative production and working cross-functionally with design, legal, and marketing teams

Prior work with content creators/influencers

Passion for creating brand moments that matter

Familiarity with performance marketing and its intersection with brand and social

Experience working in a highly regulated industry with legal/compliance review process

Proficiency with Adobe Suite, or basic content creation skills

Background and drug screen

Benefits

Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.

401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.

Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.

12 weeks of Paid Parental Leave

Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.