Albemarle Corporation · 2 months ago
Marketing Activation Director
Charlotte, North Carolina, United States of America
Full-time
Hybrid
Director/Executive
7+ years expAlbemarle Corporation is a values-led organization committed to building a more resilient world. The Marketing Activation Director is responsible for driving brand engagement and commercial success through integrated marketing initiatives, leading a high-performing team to execute various marketing strategies and customer experience programs.
ChemicalConstructionCustomer ServiceManufacturingPharmaceutical
Responsibilities
Bridge the marketing strategy with localized execution, aligning closely with the key product market segments
Align GTM plans with corporate objectives, sales targets and strategic initiatives
Lead the planning, logistics, and execution of industry tradeshows, conferences, and customer events
Ensure brand consistency and high-impact presence across all event touchpoints
Oversee digital campaigns including email, social media, SEO/SEM and paid media as part of the leads to revenue program
Monitor performance metrics and optimize campaigns for engagement and conversion
Gather and analyze competitive intelligence, market trends, and customer feedback
Translate insights into actionable strategies and content that resonate with target audiences
Develop and maintain sales tools, presentations, brochures, and product sheets
Ensure materials are aligned with brand guidelines, working with Marcom, and tailored to customer segments
Partner with cross-functional teams to enhance customer journey touchpoints
Implement programs that improve satisfaction and advocacy
Qualification
Required
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred)
7+ years of experience in B2B Marketing Leadership roles, ideally in the industrial or commodity, or a similar sector
Experience managing and leading global projects and programs in a matrix environment as proven by success in executing integrated marketing campaigns and events
Strong analytical skills with experience in market research and VOC programs
Proficiency in marketing automation platforms, CRM systems, and digital analytics tools
Benefits
Competitive compensation
Comprehensive benefits package
A diverse array of resources to support you professionally and personally.
Company
Albemarle Corporation
Albemarle leads the world in transforming essential resources into critical ingredients for mobility, energy, connectivity and health.
5001-10000 employees
H1B Sponsorship
Albemarle Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (15)
2023 (7)
2022 (3)
2021 (1)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$2.24BKey Investors
U.S. Department of DefenseUS Department of Energy
2024-03-04Post Ipo Equity· $2B
2023-09-12Grant· $90M
2022-10-19Grant· $150M
Leadership Team
Jerry Kent Masters
Chief Executive Officer
Mark Mummert
Chief Operations Officer
Recent News
2026-01-16
2026-01-13
2026-01-13
Company data provided by crunchbase