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PandaDoc · 1 day ago

Sr Manager, GTM Data

United States

Full-time

Remote

Senior Level

$160K/yr - $200K/yr

5+ years exp

PandaDoc is a company that empowers organizations through document workflow automation. They are seeking a Senior Manager for their GTM Analytics team to lead key analysis projects and drive data-driven decision making in Marketing, Sales, CX, and Revenue.

Contact ManagementDocument ManagementE-SignatureSaaSSales AutomationSoftware

Responsibilities

Lead Strategic Analytics Initiatives:• You will lead executive-level conversations about paid media performance and marketing acquisition

You will uncover deep insights across sales led performance and funnel journeys

You will own the advanced measurement strategy for marketing alongside stakeholders

You will plan and prioritize key projects across the team

You will develop vision and roadmap, with execution timelines and deliverables

You will connect teams to streamline work and bring together different cross-functional views

Build and Manage a High-Impact Team:• You will mentor and guide team members for high productivity and efficient workstreams

You will lead key exploratory analysis to understand new sources of data and new tools

You will develop new methods for analysis based on shifting media and web landscapes

You will ensure analysts actively engage in understanding business needs and proactively offer solutions

Drive Data-Driven Decision Making:• You will own and build analytical tools and solutions addressing business needs and questions, enabling better decisions by leadership

You will lead complex analytics requirements conversations, communicate with stakeholders to plan an analysis approach, and guide key decisions

You will join paid and web data to create full funnel customer analytics across channels

You will translate complex business questions into sound data analysis using a hypothesis and solution process

Technical Leadership and Innovation:• You will create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources, leveraging SQL, R/Python and, Hex, Tableau, and other visualization tools

You will monitor for changes in trends, share insights and make recommendations

You will architect and evaluate results for multi cell tests and test methodology for media performance studies and web testing

You will collaborate with Data Engineering to ensure data work is reusable, modular, and scalable

Qualification

Marketing AnalyticsData VisualizationSQLR/PythonMedia AnalyticsSales AnalyticsWeb AnalyticsStatistical MethodsCommunication SkillsCollaboration SkillsProblem-Solving SkillsLeadership Skills

Required

You have experience in media, advertising, and/or sales analytics

You have a Bachelor's or Graduate degree (analytics, computer science, business, or mathematics a plus)

You have 5-9 years of experience in marketing analytics, media analytics, sales analytics or customer analytics preferred

You have fluency in media technology, ad serving platforms, and marketing data systems

You have expertise in reporting on media spend, efficiency, and optimization

You have experience with B2B SaaS business models

You have experience working with senior leadership at corporations

You have the ability to translate business objectives into measurable goals and KPIs

You have the ability to translate technical data into a framework and language that internal clients can understand

You have working knowledge of SQL, R, and/or Python

You have experience wrangling and transforming data

You have extensive experience with data visualization tools like Tableau and Hex

You have expertise in media reporting platforms like Campaign Manager, Facebook Ads, Search Ads 360 a plus

You have expert knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)

You have experience reporting on web, owned, social, and Organic Search using analytical tools

You have experience working with Snowflake is a plus

You have experience with statistical methods such as regression and hypothesis testing

You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner

You have strong communication, collaboration, and problem-solving abilities

You have proven experience leading or mentoring analytics professionals

You excel in steering complex decision-making processes involving multiple stakeholders

You have experience managing intricate projects with numerous dependencies while maintaining agility

You bring fresh ideas and a proactive approach to analytics