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University of Massachusetts Lowell · 2 months ago

Digital Content Producer (Temporary, Part-Time)

Lowell, MA

Part-time

Hybrid

Entry Level

$25/hr - $27/hr

1+ years exp

The University of Massachusetts Lowell is seeking a Digital Content Producer to support enrollment marketing efforts by creating engaging social media and digital content. This role focuses on producing video content and managing social media channels to enhance the online student experience and engagement.

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Responsibilities

Produce short form video content, student stories, and social media posts that reflect the experience, milestones and successes of online students. This includes the capture and editing of video and photo content, as well as interviewing students, staff and faculty. Monitor engagement metrics and contribute insights to help refine content strategies

Event photography and/or videography including commencement, ASL Honors event and sourcing material from online students who participate in University study abroad opportunities

Maintaining university-wide graphic, brand and messaging standards

Collaborate as needed with the Director of Social Media and other social media contributors at the University to share content and creative assets

Other related duties as assigned

Qualification

Digital content productionAdobe PhotoshopSocial media proficiencyPhotography skillsVideography skillsDigital marketing knowledgeCommunication skillsStorytellingTime managementTeam collaboration

Required

Bachelor's degree in new media, multimedia, communications or related field

At least 1-2 years of experience producing digital content including writing and creating stories and videos

Demonstrated experience with relevant software such as Adobe Photoshop, Illustrator, Lightroom, Canva, and CapCut

Fluency with social media platforms (Facebook, Instagram, Threads, LinkedIn, YouTube, TikTok, X)

Excellent oral and written communication skills

A passion for storytelling, innovation and using new technologies

Ability to manage multiple deliverables and timelines

Ability to manage collegial relationships without sacrificing the integrity or quality of the final product

Experience handling shifting priorities and deadline

Ability to work independently and as part of a team

Knowledge of digital marketing

Photography and videography skills

Preferred

Experience in higher education a plus

Company

University of Massachusetts Lowell

UMass Lowell is a public university committed to preparing our students for work in the real world— solving real problems and helping real people— by providing an affordable high-quality education.

Founded in 1894

Lowell, Massachusetts, USA

1001-5000 employees