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Related Companies · 1 month ago

Director of Marketing (Luxury Residential)

West Palm Beach, Florida

Full-time

Onsite

Director/Executive

8+ years exp

Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. The Marketing Director will lead the marketing and branding of luxury residential developments, overseeing strategic initiatives to drive brand awareness and sales performance.

Commercial Real EstateConstructionProperty DevelopmentReal EstateRentalSales

Responsibilities

Develop and execute marketing and branding strategies for luxury condominium developments, ensuring alignment with project vision, market trends, and business goals

Plan and manage multi-channel campaigns — including digital, print, experiential, and social — to generate qualified leads and support sales objectives. Oversee agency partners, budgets, and timelines to deliver high-quality, on-brand results

Shape and guide the brand identity for each residential property, including visual design, messaging, collateral, signage, and digital presence, to ensure a cohesive and aspirational presentation across all touchpoints

Partner with residential sales teams to create lead-generation tools, presentation materials, and on-site experiences that elevate the buyer journey from awareness through closing

Collaborate with the Related Life experiential program director, CityPlace marketing director, and Related Ross’s director of sponsorship to activate community partnerships and lifestyle programming that enrich the resident experience. Support initiatives such as events, loyalty programs, neighborhood signage, and app-based engagement to strengthen brand connection and community presence across West Palm Beach and Palm Beach County

Manage and optimize CRM systems and analytics to track leads, monitor campaign performance, and measure ROI. Translate insights into actionable strategies that improve conversion and marketing effectiveness

Work closely with the Vice President of Communications on PR, media, and social strategies to enhance visibility and drive earned media opportunities. Support press pitches, events, sponsorships, and digital storytelling that elevate the Related Ross residential brand

Serve as the voice of the customer, bringing insights about buyer preferences, amenities, and lifestyle trends to inform product positioning, design, and marketing decisions

Qualification

Luxury real estate marketingIntegrated marketing programsProject managementAgency managementCRM systemsProactive mindsetDigital storytellingMarket intelligenceBudget oversightSocial media strategiesLead generation toolsCollaboration skillsCommunication skillsPresentation skillsAdaptability

Required

Bachelor's degree or higher

8–10 years of progressive marketing experience, ideally in luxury real estate, hospitality, or lifestyle brands

Demonstrated success in developing and executing integrated marketing programs from concept to completion that drive measurable results

Experience with agency management and budget oversight

Strong project management skills with the ability to prioritize and multitask across complex initiatives

Strategic thinker with a solutions-oriented, entrepreneurial mindset

Excellent written and verbal communication, presentation, and collaboration skills

Experience working cross-functionally and engaging executive leadership

Highly collaborative, proactive, and adaptable in a fast-paced, high-performance environment with tight deadlines

Proficient in Microsoft Office, Canva, Asana, and CRM systems

Benefits

Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program

Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs

Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching

Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

Company

Related Companies

Glassdoor3.3

Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States.

Founded in 1972

New York, New York, USA

1001-5000 employees