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Alteryx · 4 days ago

Director of Customer Marketing (USA REMOTE)

United States

Full-time

Remote

Director/Executive

$180K/yr - $200K/yr

10+ years exp

Alteryx is seeking a Director of Customer Marketing who will be responsible for shaping customer engagement and expanding relationships with enterprise clients. This strategic leader will design and implement integrated lifecycle marketing programs to drive adoption and growth, while also overseeing the Customer Advisory Board and executive events.

AnalyticsArtificial Intelligence (AI)Business IntelligenceData GovernanceData IntegrationData ManagementMachine LearningPredictive Analytics

Comp. & Benefits

Responsibilities

Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts

Partner with Customer Success, Sales, and Product teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages

Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle

Leverage data and insights to measure health, engagement, and expansion readiness across accounts

Define and execute a customer content strategy that aligns with enterprise adoption journeys — including success stories, executive narratives, and best-practice thought leadership

Curate and optimize web and digital content across the evaluation, enablement, and advocacy stages — ensuring a cohesive customer experience that connects marketing, education, and community touchpoints

Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Alteryx

Lead the global Customer Advisory Board (CAB) program — from member selection and engagement strategy to meeting design, content development, and follow-up action plans

Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment

Collaborate with field and customer success leadership to translate insights from CAB and executive programs into actionable growth strategies

Own the customer event strategy for enterprise audiences — driving participation in flagship experiences such as Inspire, regional executive summits, and customer innovation sessions

Develop and scale advocacy programs that turn customers into champions — including case studies, video stories, analyst references, and speaking opportunities

Ensure a consistent voice of the customer is woven through marketing, sales, and product storytelling

Qualification

B2B marketing experienceCustomer lifecycle marketingExecutive engagement programsContent strategyAnalytical mindsetCross-functional leadershipEvent designCustomer experienceStorytelling