Willis Johnson & Associates · 2 months ago
Content Creation Specialist
Houston, TX
Full-time
Onsite
Entry, Mid Level
$65K/yr - $75K/yr
2+ years expWillis Johnson & Associates is seeking a Content Creation Specialist to produce high-quality, performance-driven digital content. The role involves creating multimedia content, managing production timelines, and collaborating with various teams to align creative output with the firm's goals.
Financial ServicesImpact InvestingProfessional Services
Responsibilities
Produce multimedia content (video, graphics, animations, photography) that aligns with campaign objectives and brand standards across YouTube, LinkedIn, Instagram, email, and web
Plan, film, and edit short- and long-form videos from storyboarding to final cut using tools such as CapCut, Davinci Resolve, Canva, or Adobe Suite depending on project needs
Translate strategic goals and complex financial topics into engaging creative concepts and deliverables
Analyze engagement metrics and test creative variations to continually improve performance and drive leads
Collaborate with contractors and freelancers as needed to enhance production efficiency and output quality
Manage production timelines and content pipelines to meet established monthly output goals (e.g.,1-2 YouTube videos, 5–10 advertisement graphics, 1-2 long-form videos, 3-5 social media reels from captured video content) and achieve new initiatives
Ensure all creative assets meet SEC compliance, brand, and file management standards
Maintain an organized asset library and track deliverables across campaigns
Balance multiple stakeholder needs while meeting deadlines and process checkpoints
Partner closely with marketing, wealth management, and leadership to align creative output with firm goals and brand identity
Coach subject-matter experts and advisors on on-camera presence, storytelling, and message clarity
Work with the Sr. Marketing Communications Manager to ensure visual storytelling complements broader campaign strategy
Coordinate with external freelancers and vendors when specialized expertise is needed
Consistently deliver high-quality, compliant creative assets on time
Help launch campaigns that generate measurable engagement and qualified leads
Contributing to the creative vision of deliverables, including scripting and storyboarding new video concepts
Use analytics insights to recommend and implement creative improvements
Leverage available resources (interns, editors, designers) effectively to achieve output goals and timelines
Qualification
Required
2–4 years of experience in digital marketing, video production, or content creation (agency or in-house)
Strong proficiency in content creation tools including Adobe Creative Suite, CapCut, Canva, Davinci Resolve, or equivalent
Experience filming, editing, and optimizing video for digital platforms
Understanding of digital metrics and how to apply data to improve creative performance
Online portfolio of prior work sample
Excellent organization and project management skills; able to manage multiple timelines simultaneously
Bachelor's degree in Marketing, Digital Media, Graphic Design, or related field (or equivalent experience)
Excellent communicator who can collaborate with executives and coach team members on storytelling
Organized, self-motivated and accountable for delivering polished, professional work on time
Proactive team player with a growth mindset and eagerness to learn
Thinks like a marketer: curious about what converts, not just what looks good
Resourceful and adaptable, choosing the best tools to meet goals quickly and effectively
Gets stuff done: We are looking for individuals who are self-motivated and hold themselves accountable to the highest standards, ensuring every piece of work is polished and aligned with our brand's quality
Preferred
Experience creating motion graphics and short-form video optimized for LinkedIn and YouTube
Experience managing and growing Youtube and Instagram accounts through impactful content and algorithm optimization
Familiarity with translating financial or complex concepts into approachable visuals
Demonstrated success improving engagement or conversion metrics over time
Benefits
401(k) plan with opportunity to earn up to 7% the first year and 10% with tenure.
Best and brightest leaders will have opportunities to buy into and become owners in the firm over time.
11 paid holidays and 15 PTO days to use at your discretion.
Employer paid Health/Dental/Vision insurance premiums for individuals and families.
Employer HSA contributions
Employer paid Life and Long-Term Disability
Company
Willis Johnson & Associates
Willis Johnson & Associates offers financial services like investment strategy, payroll, employee benefits and retirement planning.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Willis Johnson
Founder and Senior Wealth Advisor
Recent News
2025-03-26
Company data provided by crunchbase