PayPal · 13 hours ago
Manager, Commercial Consumer (GTM)
San Jose, CA
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $173K/yr
5+ years expPayPal is a global leader in commerce, empowering consumers and businesses to thrive in the economy. The Manager, Commercial Consumer (GTM) will lead cross-functional go-to-market planning and execution for key product launches and marketing initiatives, ensuring alignment across various teams to drive consumer growth.
E-Commerce PlatformsFinTechMobile PaymentsTransaction Processing
Responsibilities
Drive revenue growth and global market expansion by identifying and cultivating strategic partnerships, channels, and opportunities
Lead the negotiation with external partners and engage cross-functional support colleagues to ensure the successful delivery of solutions for large complex partnerships
Develop and execute an overall business strategy to identify and cultivate strategic partnerships, channels, and opportunities to drive revenue growth and global market expansion
Influence the negotiation with external partners, engaging cross-functional support colleagues, to ensure successful delivery of solutions for large complex partnerships
Align product and business levers (such as pricing and FX) to maximize revenue and market expansion opportunities
Engage closely with product, engineering, and architecture teams to drive the architectural runway and determine the best technical implementation/design
Represent the end customer on an ongoing basis and use this knowledge to drive effective prioritization and decision-making
Collaborate and influence product outcomes in a matrix organization with multiple stakeholders such as Engineering, Operations, Risk, Legal, Sales, Business Development, Marketing, Finance, and Banking Partners
Own the Marketing brief development for all Global Monetization and US Commercial initiatives and ensure a 360 GTM approach for all program (PR, CRM, web/app merchandising and Marketing ATL and BTL media)
Lead the end-to-end GTM process for consumer marketing initiatives including Global monetization initiatives and US —from defining the opportunity and audience, to planning, launch, and post-launch measurement
Support the design and development of the overall Paypal USA consumer calendar with consumer moments that matter for Paypal USA including promotions, big rocks and product enhancement in the pipeline and launch dates and how all these come together from an integrated gtm perspective
Partner with Product Marketing, Product Management, Brand, and Lifecycle teams to create unified GTM plans that integrate awareness, acquisition, engagement, and retention objectives
Translate business goals into actionable marketing plans with clear milestones, owners, and success metrics
Serve as the primary orchestrator of launch readiness—ensuring creative assets, messaging, media plans, CRM campaigns, and measurement frameworks are aligned and delivered on time
Develop and maintain GTM playbooks, templates, and workflows to standardize best practices and drive operational excellence
Act as the central point of coordination between U.S. Consumer Marketing and key cross-functional partners (Product, Brand, Media, Analytics, Operations, Legal, and Regional Teams)
Facilitate alignment on objectives, target audiences, messaging hierarchy, timelines, and KPIs
Lead recurring GTM syncs, readiness reviews, and post-launch retrospectives to drive accountability and shared learning
Partner closely with Analytics and Insights teams to evaluate performance and identify opportunities for optimization and iteration
Communicate clearly and consistently with stakeholders and leadership—providing visibility into timelines, progress, risks, and results
Support ongoing campaign optimization through test-and-learn frameworks, creative testing, and channel performance analysis
Ensure all consumer GTM activities are consistent with PayPal’s brand standards, regulatory requirements, and compliance guidelines
Qualification
Required
5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience
Preferred
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in consumer marketing, go-to-market strategy, or integrated campaign management
Proven experience leading GTM planning and execution in a matrixed organization—preferably within fintech, payments, or consumer technology
Strong project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously
Exceptional communication and collaboration skills—adept at bringing diverse teams together toward a unified goal
Strong analytical mindset with experience using data to inform decisions and optimize outcomes
Comfortable working in a fast-paced, dynamic environment where priorities shift quickly
Experience leading GTM initiatives for digital consumer products or app-based ecosystems
Experience managing or coordinating large, cross-functional campaign launches
Familiarity with CRM, marketing automation, and analytics tools (e.g., Salesforce, Tableau, Looker, Google Analytics)
MBA or equivalent business/strategic experience
Benefits
Flexible work environment
Employee shares options
Health and life insurance
Medical, dental, vision, and other benefits
Company
PayPal
PayPal is a financial service company that provides online payment solutions to its users worldwide.
10001+ employees
H1B Sponsorship
PayPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1144)
2024 (917)
2023 (775)
2022 (921)
2021 (1051)
2020 (1049)
Funding
Current Stage
Public CompanyTotal Funding
$12.17BKey Investors
Kohlberg Kravis RobertsBlueRun Ventures
2025-11-17Post Ipo Debt· $6.95B
2023-06-07Post Ipo Debt· $5B
2015-07-20IPO
Leadership Team
Simon Bladon
CEO, UK
chaloem khompitoon
President & CEO
Recent News
2025-12-31
The European Financial Review
2025-12-31
Company data provided by crunchbase