IPG Mediabrands · 2 months ago
Director, Product Management (NY, 22820)
KINESSO is the technology-driven performance marketing agency within IPG Mediabrands, focused on delivering actionable growth through optimization and analytics. The Director of Product Management will lead the Reporting Product Teams, defining strategic vision and managing product execution across multiple solutions while fostering high-performing teams and ensuring alignment with business objectives.
AdvertisingDigital MediaMarketing
Responsibilities
Define and communicate the product vision and roadmap for the reporting product portfolio, aligned with company strategy and market opportunities
Lead portfolio planning and prioritization across multiple products, balancing innovation, technical debt, and business value
Partner with leadership on go-to-market strategy and product positioning
Establish product metrics, KPIs, and success criteria that tie to business outcomes
Build, mentor, and manage a team of product managers and associate product managers
Establish product management best practices, frameworks, and processes across the team
Foster a culture of innovation, customer empathy, and data-driven decision making
Conduct performance management, career development, and succession planning for product team members
Partner with talent acquisition to recruit and build a world-class product organization
Partner directly with senior leadership, and key business stakeholders to align on product strategy and secure buy-in for major initiatives
Present product vision, roadmap updates, and business cases to executive leadership
Manage relationships with enterprise customers and partners to understand needs and gather strategic feedback
Communicate product strategy, priorities, and progress across the organization with clarity and influence
Own end-to-end product lifecycle from concept through launch and optimization
Collaborate with engineering and design teams to ensure successful product delivery
Drive user research initiatives to deeply understand customer needs, pain points, and market dynamics
Balance customer demands with technical feasibility and business viability when making prioritization decisions
Recommend and implement new opportunities based on comprehensive market analysis, competitive intelligence, and emerging industry trends
Monitor product performance and drive continuous improvement through data analysis and customer feedback
Ensure products are delivered on time with exceptional quality in accordance with corporate standards
Qualification
Required
Product management experience within a leadership role managing product managers
Proven track record of building and scaling data products, analytics platforms, or B2B SaaS solutions
Expert-level understanding of agile methodologies, product development frameworks, and modern product practices
Deep experience with product strategy, roadmapping, and portfolio management
Demonstrated success building and leading high-performing product teams
Strong coaching and mentoring capabilities with a track record of developing product talent
Ability to influence and inspire without direct authority across all organizational levels
Experience managing through organizational change and ambiguity
Strong technical background with ability to engage credibly with engineering teams on architecture, data models, and technical tradeoffs
Deep expertise in reporting, analytics, data visualization, and business intelligence domains
Understanding of modern data architectures, cloud platforms (AWS/Azure/GCP), and data engineering practices
Strategic thinker with ability to anticipate market shifts and identify opportunities
Strong business acumen with ability to develop compelling business cases and ROI analyses
Advanced analytical skills with ability to leverage data to drive decisions and measure impact
Outstanding executive presence and communication skills with ability to influence senior leadership
Proven ability to build consensus and drive alignment across diverse stakeholder groups
Excellence in both written and verbal communication including presentations, documentation, and storytelling
Deep commitment to understanding and solving customer problems
Track record of delivering customer-first solutions that drive satisfaction and business outcomes
Ability to balance customer needs with business objectives and technical constraints
Preferred
Familiarity with advertising technology, digital marketing, or media industry preferred
Experience in advertising technology, marketing technology, or data/analytics platforms
Background in management consulting or strategy
Published thought leadership or speaking engagements at industry conferences
Experience with both waterfall and agile methodologies in enterprise environments
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Competitive salary
Eligibility for an annual discretionary incentive award or a relevant incentive award