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Bowen Health · 5 hours ago

Director of Public Relations and Marketing

Warsaw, IN

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Bowen Health is a healthcare organization focused on promoting its brand and services. The Director of Public Relations and Marketing will lead strategic PR and marketing initiatives, manage a team, and enhance community engagement and brand visibility.

Health CareMental Health

Responsibilities

Lead and manage the PR and Marketing team, ensuring staff are well-trained, supported, and compliant with all mandatory training requirements

Oversee recruitment, hiring, and retention strategies to build a high-performing team

Responsible for performance reviews, competency reviews, time-off approvals, disciplinary actions, payroll processes, and career development initiatives

Lead strategic planning and execution of PR and marketing campaigns across multiple channels

Lead and implement comprehensive digital marketing strategies across Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media platforms to enhance brand visibility and engagement

Promote Bowen Health services to drive patient engagement and choice

Collaborate proactively and positively with leadership, clinical teams, agencies, and community partners to amplify messaging and foster strong relationships

Develop and execute integrated marketing campaigns that effectively resonate with target audiences and align with organizational objectives

Analyze and incorporate internal and external data-driven insights into the marketing mix to optimize business performance and maximize ROI

Collaborate and strategize with internal teams and external stakeholders/consultants to ensure alignment and successful execution of marketing and PR initiatives

Manage social media presence across platforms including Instagram, LinkedIn, Facebook, X, Glassdoor, and TikTok

Develop digital campaigns that educate, engage, and build brand loyalty

Analyze metrics and trends to optimize content strategy and report performance insights

Serve as primary media liaison and oversee press releases, media kits, and talking points

Create compelling multimedia content including videos, blogs, podcasts, and stories

Create talent acquisition campaigns that promote company culture, brand image and attract quality candidates

Maintain consistent brand messaging and lead initiatives that build trust and reputation

Other duties as assigned

Qualification

Integrated communication plansSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Multimedia content creationSocial media managementData interpretationLeadership skillsProject managementStorytelling skillsRelationship building

Required

Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field required

Experience: 5+ years of progressive experience in PR, marketing, or communications, preferably in healthcare or nonprofit sectors preferred

Valid driver's license and active auto insurance coverage

Satisfactory results from criminal and driving record background checks

As a State-Of-the-Art Healthcare Organization and a Federal Contractor Agency – we require all individuals who join Team Bowen to receive a flu shot and TB test to further protect our staff and the patients we serve