Rippling · 18 hours ago
Senior Product Marketing Manager, Platform (Hybrid based in SF or NYC)
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$123K/yr - $205K/yr
3+ years expRippling is a company that provides a unified platform for HR, IT, and Finance, enabling businesses to manage their workforce systems seamlessly. The Senior Product Marketing Manager will be responsible for crafting compelling narratives and creating marketing assets that connect product innovation to customer outcomes, ultimately driving engagement and adoption.
EmploymentHuman Resources
Responsibilities
Develop and Own Solutions Marketing Frameworks
Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation
Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented
Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond
Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval)
Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints
Create and Ship Performance Marketing Content
Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way
Translate complex product features into creative that converts, balancing clarity, storytelling, and performance
Test, analyze, and iterate on messaging to improve engagement and conversion rates
Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations
Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share
Lead Product-Connected Creative Campaigns
Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates
Develop performance-focused video content that highlights product functionality through a marketing lens
Build scalable creative templates and narratives that can be reused across lifecycle and growth programs
Launch “Automation of the Day” video content series for social media to showcase customer-created playbooks
Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer-created playbooks
Collaborate and Influence Across Teams
Work cross-functionally with creative, product, and demand generation to align messaging across all channels
Support customer and field marketing teams with tailored assets and positioning for specific audiences or industries
Ensure the entire GTM org can articulate a consistent, compelling story about Rippling’s solutions
Collaborate with customers and partners to co-market automation playbooks and drive community-led distribution
Qualification
Required
3+ years in product marketing, or growth marketing at a B2B SaaS company
Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results
Experience creating video or performance creative tied to product launches or campaigns
Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization
Data-informed and experiment-oriented: you use insights to refine messaging and creative direction
Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment
Growth mindset: eager to test, learn, and evolve Rippling's marketing storytelling model
Preferred
Experience developing short-form product demo or feature videos for performance marketing
Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS
Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution
Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases)
Benefits
Competitive salary
Benefits
Equity
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-16
2026-01-15
FundersClub
2026-01-13
Company data provided by crunchbase