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Live Nation Entertainment · 1 day ago

LN Venues, Fan Research & Strategy Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $110K/yr

5+ years exp

Live Nation Entertainment is the world’s leading live entertainment company. The Manager of Fan Research & Strategy will be responsible for incorporating the fan perspective into decision making for venues, focusing on data-driven insights to enhance operational strategies and overall fan experience.

ConcertsEvent PromotionEventsMedia and EntertainmentTicketing

No H1B

Responsibilities

Partner with the Senior Director to establish the Fan Research function — including designing the annual research roadmap, implementing an efficient intake process for inbound requests, evaluating and onboarding new tools or vendors, and generating demand for fan insights across the organization

Proactively identify research opportunities and identify the appropriate methodologies to address them

Lead market research projects end-to-end including writing project proposals, designing questionnaires, programming surveys, monitoring fieldwork, analyzing data, and delivering compelling reports

Moderate qualitative research activities — including conducting intercept interviews, hosting virtual focus groups, and leading other exploratory methods

Translate complex data into clear, actionable insights that influence strategy and decision-making

Incorporate first-party transaction data in primary research findings to deliver cohesive, data-driven stories

Present research results to stakeholders and help contextualize research within larger business objectives

Work collaboratively across all lines of business including food & beverage, fan experience, venue operations, and premium services to drive innovation across the organization

Own social listening for the division, includes managing social listening tools, surfacing key themes and insights, and sharing insights with relevant teams

Qualification

Market research experienceData analysis skillsSurvey designData visualization toolsSocial listening toolsPassion for live musicCommunication skillsOrganizational skillsAdaptability

Required

Bachelor's Degree required

5-7 years of work experience in consumer insights, either at a market research agency or in-house at an entertainment, media, or consumer brand

Proven experience writing surveys, in-depth interview guides, and focus group discussion guides

Familiarity with advanced research methodologies like MaxDiff, conjoint, and segmentation studies

Strong analytical skills and the ability to synthesize large data sets into clear, actionable insights

Experience presenting research findings to senior or executive audiences

Proficient in Excel and PowerPoint; comfortable creating polished, visually engaging reports

Hands-on experience using social listening tools (i.e., Brandwatch, Sprout, Talkwaker) and ability to extract and communicate insights that tell a story about a brand or audience

Willingness to pitch in on every phase of a research project — from programming a survey to presenting results

Ability to iterate quickly and adapt to business needs with agility

Strong organizational, prioritization, and communication skills

Eagerness to learn new platforms and methodologies

Passionate about live music, media, and culture

Based in the greater NYC area and able to work onsite 3 days per week

Willing to travel to live music venues across the country as needed

Preferred

Experience with data visualization and analytics tools (e.g., SPSS, Displayr, Tableau, R) is a plus

Benefits

Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

401(k) program with company match, stock reimbursement program

New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

Volunteer time off, crowdfunding match

Company

Live Nation Entertainment

Glassdoor4.0

Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.

Founded in 1996

Beverly Hills, California, USA

10001+ employees