Anthropic · 1 week ago
Field Marketing Manager, Industries
Anthropic is a public benefit corporation focused on creating reliable and beneficial AI systems. They are seeking a seasoned Field Marketing Manager to lead integrated field marketing programs for enterprise industries, working closely with sales and marketing teams to drive pipeline growth and customer engagement.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans
Plan, execute, and measure field marketing programs across all Industry Segments,, including executive dinners, account-specific events, industry-specific events, regional campaigns, and targeted account programs
Manage 60-80+ events annually, including a mix of owned and third-party events, with potential for program expansion
Build organizational processes and measurement frameworks to drive the operational success of your programs from pre-event to post-event
Oversee follow-up campaigns, nurture programs, direct mail, and other field-specific sales enablement activities, leveraging content from product and solutions marketing
Ensure programs align with overall field marketing strategy while adapting for regional nuances
Collaborate with partner teams when necessary to execute joint field initiatives
Track and report on program performance, providing data-driven insights to improve future initiatives
Balance execution excellence with strategic thinking—identifying new opportunities to drive pipeline and deepen engagement
Qualification
Required
10–15 years of enterprise B2B field marketing experience, working for software/SaaS or cloud-based technology companies, with demonstrated success in program strategy, execution, and measurement
Experience managing field marketing efforts across multiple U.S. geographic regions simultaneously
Demonstrated and measurable impact of field marketing programs for senior enterprise personas with proven examples of driving pipeline, opportunities, and revenue
Experience running executive field programs for senior executives at the VP+ and C+ level
Industry verticalization experience: you have successfully tailored and scaled field marketing programs targeting execs within specific verticals (eg. Finance, Healthcare, Retail, etc)
Proven ability to partner closely with enterprise sales teams to build and execute impactful programs
Bachelor's degree required
Strong understanding of enterprise sales cycles, account-based marketing, and field marketing best practices
Demonstrated ability to work in a fast-paced, high-growth environment with minimal oversight
Excellent project management skills; able to run multiple programs concurrently while meeting deadlines
Exceptional communication and relationship-building skills
Preferred
Experience in AI/ML
Direct sales or sales enablement experience
Experience in event management and execution at both owned and third-party industry events
Experience building ABM and field programs selling technical products targeting senior enterprise personas within technical domains
Benefits
Equity and benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Recent News
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