Lifecycle Marketing Manager jobs in United States
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Care Access · 2 months ago

Lifecycle Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
date3+ years exp

Care Access is dedicated to improving health services and research accessibility for all communities. The Lifecycle Marketing Manager will lead the engagement and retention strategies for patients involved in health screenings and studies, focusing on optimizing the patient journey and implementing retention campaigns.

Clinical TrialsHealth Care
badNo H1Bnote

Responsibilities

Design, implement, and optimize marketing strategies that span the entire customer journey—from onboarding to retention and re-engagement
Build patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates
Create and implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more
Work with development and analytics teams to further build out our marketing automation
Assist with additional project planning as needed
Continuous A/B testing on email and SMS marketing

Qualification

Marketing automation toolsEmail marketing best practicesCustomer segmentationLifecycle marketing experienceJourney mappingOrganizational skillsCommunication skillsThink strategically

Required

Proficiency with marketing automation tools (e.g., Segment, Customer.io)
Strong understanding of email marketing best practices and automation workflows
Strong organizational and multitasking skills
Ability to think strategically and execute tactically
Excellent communication and collaboration skills
Bachelor's degree in marketing or a related field
3+ years of experience in lifecycle marketing, email marketing, or customer engagement
Experience with customer segmentation, journey mapping, and building marketing automation

Benefits

Paid Time Off (PTO) and Company Paid Holidays
100% Employer paid medical, dental, and vision insurance plan options
Health Savings Account and Flexible Spending Accounts
Bi-weekly HSA employer contribution
Company paid Short-Term Disability and Long-Term Disability
401(k) Retirement Plan, with Company Match

Company

Care Access

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Care Access helps people learn more about their health and participate in clinical research to help find new medicines and cures.
dateFounded in 2015
location
Boston, Massachusetts, USA
people-size501-1000 employees
web-link
https://careaccess.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Biomedical Advanced Research and Development Authority (BARDA)
2024-08-26Grant

Leadership Team

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Ahmad Namvargolian
CEO, Co-Founder
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Recent News

PYMNTS.com
Walmart Health Research Institute to Host Clinical Trials at 4 New Sites
2026-01-23
Business Wire
Care Access and the Association of Black Cardiologists Partner to Expand Heart Health Screenings and Research Opportunities to More Communities
2025-11-19
Business Wire
No-Cost Heart & Kidney Health Screenings Coming to Jacksonville to Detect Dangerous Type of Cholesterol You’ve Probably Never Tested For
2025-01-14
Company data provided by crunchbase