Phamily · 5 hours ago
Sr. Product Marketing Manager (Healthcare - Remote)
United States
Full-time
Remote
Senior Level
$120K/yr - $145K/yr
7+ years expPhamily is a healthcare technology company that focuses on proactive care management through its SaaS platform. The Senior Product Marketing Manager will define and execute product marketing strategies, translating complex technology into clear narratives for healthcare organizations, and leading the enterprise product marketing function.
Health CareHealth DiagnosticsInformation TechnologyInternetVirtual Assistant
Responsibilities
Build and lead Phamily’s enterprise product marketing function, establishing the frameworks, tools, and processes for how we position, launch, and enable
Define and refine enterprise buyer personas, segmentation, and messaging. Go deep on the tactical and strategic challenges these stakeholders face and how we help
Partner with product, solutions, and go-to-market teams to translate features and capabilities into compelling, benefit-led narratives with consistent messaging
Lead GTM planning for product launches— aligning cross-functional teams on positioning, pricing, messaging, and enablement
Equip teams with best-in-class enablement materials
Develop competitive intelligence on key players in the care management and digital health ecosystem to inform strategy and differentiation
Influence roadmap and strategy by serving as the voice of the market — ensuring our product evolution aligns with SMB and enterprise customer needs and industry direction
Qualification
Required
7+ years of experience in B2B SaaS marketing, with 4+ years in product marketing focused on healthcare buyers
Proven success in building or scaling product marketing processes in a growth-stage or enterprise SaaS environment
Strong understanding of the healthcare landscape — health systems, payers, value-based care models, and operational workflows
Demonstrated ability to partner with product and sales leadership to drive go-to-market alignment and measurable revenue impact
Exceptional written and verbal communication skills, with an ability to craft clear, strategic messaging for executive audiences
Experience creating enablement and launch assets that directly support enterprise deal cycles
An analytical and data-driven approach to decision-making
Experience with CRM, marketing automation, and enablement tools (e.g., Salesforce, HubSpot, etc)
Strong project management skills (we use Asana) and comfort with Microsoft Excel
Benefits
Remote-friendly work environment
Medical, dental, and vision coverage for employees and dependents at a nominal cost
Paid maternity leave
FSA and Dependent Care account options
401(k) Eligibility after 6 months of full-time employment
Collaborative, mission-driven work environment
Company
Phamily
Phamily is a provider of a patient engagement platform intended to make ccm possible and profitable.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$25MKey Investors
Level Equity Management
2025-06-24Series Unknown· $10M
2025-06-24Debt Financing· $15M
2024-07-24Series Unknown
Leadership Team
Nabeel Kaukab
Founder & CEO
Darshan Bachhawat
Chief Revenue Officer
Recent News
2025-06-24
Company data provided by crunchbase