Ad Council · 6 days ago
Director, Email Marketing
United States
Contract
Remote
Director/Executive
$100K/yr - $110K/yr
8+ years expThe Ad Council is a nonprofit organization that focuses on social impact campaigns. They are seeking a Director of Email Marketing to oversee email marketing operations, develop strategies, and collaborate with various teams to enhance email communications for their campaigns and initiatives.
AdvertisingMarketingNon Profit
Responsibilities
Oversee all Ad Council email marketing operations and manage email marketing manager(s)
Be the “go-to” email marketing expert within the organization
Ensure emails and email data collection follow best practices and privacy regulations
Collaborate with internal teams on planning & strategy for emails
Collaborate with design team to ensure email designs are current and fresh
Work with internal teams on development of landing pages and preference centers in order to capture and leverage meaningful data points
Manage Email Marketing vendors, including contract negotiations, invoicing, vendor selection, and platform upgrades
Monitor email deliverability, stay on top of industry trends and changes, research and implement fixes as needed
Provide timely reporting, analysis, and insights to drive email marketing initiatives forward
Work closely with the VP, Digital Marketing and cross-functional teams to develop local media strategy utilizing email
Manage Email Marketing staff, providing ongoing guidance and assisting with career development
Work across teams to collect all marketing data across departments and understand marketing performance
Help build and implement advanced segmentation and personalization strategies including a Preference Center
Work to capture B2B 1st party data and all potential leads utilizing marketing tools and services
Set up marketing tracking mechanisms to capture engagement and account/contact scoring
Implement systematic A/B testing to improve email metrics
Analyze performance and optimize campaigns using available tools
Monitor data quality within email platform
Work closely with Salesforce CRM Administrator to ensure CRM database quality and accurate sync between CRM and email platform
Set-up and/or sync new fields as needed
Implement timely strategies for handling of non-responders, optouts and undeliverables
Respond to ongoing requests for database queries and list pulls
Qualification
Required
8+ years in email marketing leadership
Deep knowledge of marketing automation platforms (Adobe Marketo Engage)
Experience with advanced capabilities such as segmentation, personalization, content building, journey building, trigger campaigns, etc
Familiarity with HTML/CSS for email formatting
Understanding of data integration across platforms
Strong grasp of email privacy and compliance regulations (CAN-SPAM, GDPR, CASL)
A strong grasp of how different systems connect and share data across marketing technology platforms
Experience with Salesforce CRM, Digital Asset Management Systems, Content Management Systems, and SEO is an advantage
Comfortable with data analysis, reporting, and using insights to improve performance
Excellent project management, written communication, and ability to guide and mentor team members
Ability to work under tight deadlines
Benefits
Full remote work arrangements
Robust and flexible time off
Parental/Caregiver leave
Health days
Comprehensive Medical, Dental and Vision plans
Health and Flexible Savings benefit
Reimbursement toward health and wellness expenses
Additional insurances for your spouse/children/pets
Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions
Professional and skill-based development opportunities
Tuition Reimbursement
Company
Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lisa Sherman
President and CEO
Ellyn Fisher
Senior Vice President, Marketing and Communications
Recent News
2025-12-20
Company data provided by crunchbase