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Huckleberry Labs · 1 month ago

Senior Director of Growth Marketing (Remote)

United States

Full-time

Remote

Director/Executive

$150K/yr - $200K/yr

10+ years exp

Huckleberry Labs is dedicated to creating life-changing products for families, leveraging pediatric expertise and data science. They are seeking a Senior Director of Growth Marketing to lead and optimize the customer journey, focusing on user acquisition, activation, and retention while managing a cross-functional team.

Artificial Intelligence (AI)BabyFamilyHealth CareParentingPersonal HealthWellness

Responsibilities

Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention

Own the ultimate accountability for optimizing the efficiency of the marketing investment

Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel

Lead, mentor, and align direct reports to create and execute strategy within their respective domains

Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives

Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting

Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces

Provide strategic guidance to the teams responsible for driving direct growth marketing

Oversee for the strategy and budget optimization for all paid channels

Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume

Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function

Direct the Content strategy to maximize Organic Growth (SEO)

Oversee the strategy for CRM channels (Email, Push, In-App)

Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion

Qualification

Growth Marketing StrategyUser AcquisitionData AnalysisPerformance MarketingApp Store OptimizationLifecycle MarketingCreative StrategyAffiliate ManagementCross-Functional Collaboration

Required

10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports

Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention

Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential

Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC

Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team

In-depth understanding of creative strategy as it relates to performance marketing

Paid User Acquisition mastery