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Nutrafol · 1 day ago

Director, Paid Social

United States

Full-time

Remote

Director/Executive

$165K/yr - $175K/yr

8+ years exp

Nutrafol is a pioneering company in hair wellness, dedicated to helping individuals achieve their best selves through clinically tested products. They are seeking a Director of Paid Social to lead innovative media strategies and drive acquisition across various social channels, managing significant media budgets and guiding a team of experts.

BiotechnologyConsumer GoodsHealth CareNutraceuticalWellness

Comp. & Benefits

Responsibilities

Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program

Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth

Leverage platform and MTA data to inform investment decisions

Drive actionable insights across audiences, creative, placements, and bidding strategies

Define clear KPIs and implement rigorous performance tracking and reporting frameworks

Partner with Analytics to assess channel efficiency, incrementality, and ROI

Translate complex data into clear business narratives and recommendations for senior leadership

Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts

Foster a culture of testing, curiosity, accountability, and performance excellence

Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel

Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation

Proactively identify opportunities to improve process, automation, and team workflow

Qualification

Paid social media managementMeta Ads ManagerTikTok Ads ManagerData analysisECommerce experienceAdvanced ExcelData visualizationTeam leadershipCommunication skillsCreative collaborationMentoring skills

Required

8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred

5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams

Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required

Experience leveraging an MTA or MMM to drive new customer acquisition

Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau)

Proven ability to manage large budgets and deliver on CPA targets

Excellent communicator, able to translate performance insights into strategic recommendations for executives

Comfortable working in a fast-paced, results-driven environment with shifting priorities