Care Access · 2 months ago
Growth Marketing Manager
Care Access is dedicated to improving health access and research for communities facing barriers to care. The Growth Marketing Manager will bridge the digital marketing team and technical efforts, focusing on SEO optimization, website management, and data-driven growth strategies.
Clinical TrialsHealth Care
Responsibilities
Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements)
Conduct site audits and provide recommendations to enhance organic search rankings and user engagement
Implement A/B testing and UX improvements to optimize conversion rates and reduce friction
Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.)
Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates)
Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio)
Oversee schema markup, metadata optimization, and internal linking strategies
Build dashboards and reports to track SEO performance, website engagement, and conversion rates
Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility
Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies
Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices
Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions
Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices)
Turn participant feedback into actionable improvements
Other ad hoc responsibilities / projects as the need arises
Qualification
Required
5+ years of experience in SEO, technical marketing, and digital user experience
Comfortable using HTML, CSS, and JavaScript
Experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools
Understanding of UX/UI principles and how to design intuitive, high-converting digital experiences
Ability to diagnose website issues, optimize performance, and improve conversion pathways
Ability to work across teams, bridging the gap between marketing, developers, and content creators
Detail-oriented and strategic with the ability to see the big picture and execute with precision
Bachelor's degree in Marketing or a similar field
Benefits
Paid Time Off (PTO) and Company Paid Holidays
100% Employer paid medical, dental, and vision insurance plan options
Health Savings Account and Flexible Spending Accounts
Bi-weekly HSA employer contribution
Company paid Short-Term Disability and Long-Term Disability
401(k) Retirement Plan, with Company Match
Company
Care Access
Care Access helps people learn more about their health and participate in clinical research to help find new medicines and cures.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Biomedical Advanced Research and Development Authority (BARDA)
2024-08-26Grant
Recent News
2026-01-23
Company data provided by crunchbase