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PACSUN · 1 day ago

Director, Digital Marketing

Anaheim, CA

Full-time

Onsite

Lead/Staff, Director/Executive

$157K/yr - $181K/yr

5+ years exp

PACSUN is a leading lifestyle brand that inspires the next generation of youth at the intersection of fashion, music, art, and sport. The Director, Digital Marketing will develop and manage the company's digital growth marketing strategy, focusing on customer acquisition and retention while leading a paid media team.

FashionSports

Hiring Manager

Kathy Connors

Responsibilities

Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization

Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms

Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members

Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions

Identifies and launches new digital marketing initiatives to better acquire and retain customers

Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments

Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat

Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis

Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages

Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing

Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates

Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts

Qualification

Digital marketing strategyPaid media managementSEO/SEMMarketing analyticsBudget managementData analysisCross-functional collaborationMicrosoft OfficeCommunicationInterpersonal skillsProblem-solving

Required

Bachelor's Degree preferred, ideally in Marketing, Business, or Retail

5-7 years' experience in digital marketing and marketing analytics

5+ years within a retail environment; Apparel and Omni channel experience a plus

Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results

Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment

Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change

Excellent written and verbal communication skills

Strong business, data analysis and interpretation skills

Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus

Strong Microsoft Office skills, especially Excel, PowerPoint, and Word

Self-starter able to solve medium to complex problems

Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates

Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability

Serve as a Pacsun advocate in the industry and marketplace

Recruit, identify, develop, and retain talent that delivers performance excellence

As a manager, serve as a leader of company culture, norms, and conduct

Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction