Related Companies · 2 months ago
Director of Marketing (Class A Office)
West Palm Beach, Florida
Full-time
Onsite
Director/Executive
$0/yr - $0/yr
8+ years expRelated Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. The Marketing Director will lead strategic marketing initiatives to generate leads and enhance the brand identity of office properties, overseeing marketing efforts and collaborating with internal and external partners.
Commercial Real EstateConstructionProperty DevelopmentReal EstateRentalSales
Responsibilities
Oversee the marketing platform that supports the leasing efforts of Related Ross’s portfolio of stabilized and in-development office properties
Lead strategic marketing initiatives to generate leads, strengthen tenant relationships, and enhance the brand identity of both individual buildings and the overarching West Palm Beach Office Collection
Develop and execute marketing campaigns, creating leasing materials and presentations, and supporting programs designed to encourage tenant satisfaction and renewal
Collaborate closely with internal teams and external partners to deliver innovative, results-driven campaigns that reflect Related Ross’s leadership in shaping West Palm Beach’s office landscape
Oversee the brand identity and positioning of each office property, ensuring cohesive, high-quality representation across signage, collateral, presentations, and digital platforms
Maintain consistent alignment with the Related Ross brand and the company’s reputation for excellence
Manage and enhance the CRM system to capture, track, and analyze leads and campaign performance
Develop insights and reporting that inform strategic decisions and optimize marketing effectiveness
Collaborate with the Related Life experiential program director, CityPlace marketing director, and Related Ross’s director of sponsorship on community partnerships and activations that enhance the tenant experience
Support initiatives such as events, signage, loyalty programs, and app-based engagement that foster satisfaction and strengthen neighborhood connections
Partner with the Vice President of Communications on all PR, media, and social initiatives to elevate visibility and reputation
Support press pitches, conferences, property tours, press release creation and distribution, speaking engagements, sponsorships, and both B2B and B2C social campaigns that showcase Related Ross’s leadership in the office market
Develop and maintain leasing materials — including presentations, fact sheets, digital assets, and property websites — ensuring all collateral is accurate, compelling, and aligned with brand standards
Act as the voice of the customer, gathering insights on tenant needs, workplace trends, and competitive positioning to guide marketing strategy and product development
Qualification
Required
Bachelor's degree or higher
8–10 years of experience in marketing, preferably with exposure to commercial real estate, office leasing, or B2B marketing
Demonstrated success in developing and executing integrated marketing programs from concept to completion that drive measurable results
Experience with agency management and budget oversight
Strong project management skills with the ability to prioritize and multitask across complex initiatives
Strategic thinker with a solutions-oriented, entrepreneurial mindset
Excellent written and verbal communication, presentation, and collaboration skills
Experience working cross-functionally and engaging executive leadership
Highly collaborative, proactive, and adaptable in a fast-paced, high-performance environment with tight deadlines
Proficient in Microsoft Office, Canva, Asana, and CRM systems
Benefits
Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
Company
Related Companies
Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Zussman
Chief Financial Officer
Jennifer Tuhy
CFO - Hudson Yards
Recent News
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